Content marketing is a marketing strategy that relies on the creation of useful, educational, and relevant pieces of content so that the target audience can be moved to act and become a client. Although originally based on blogs and articles, this type of digital marketing is not limited to text. It can use a variety of mediums and distribution channels. Podcasts and videos are examples, and websites and social media can also serve as distribution channels. A real example of content marketing is this article you are reading. Marketers tend to think optimistically when planning their strategies. However, things can happen that are beyond the marketing team’s control. A global crisis such as the current COVID-19 pandemic, an internal crisis, or some type of disaster can occur, at which point the plans have to be altered or reconsidered. When dealing with a crisis, content teams have to be ready for rapid change as it offers new opportunities for their growth. So, with everything going on, your content strategy should be structured for maximum impact during this crisis. Content marketing is your most powerful tool during a crisis. Through strategically-designed efforts in areas such as blogging, email marketing, and social media, your organization can maintain its brand awareness and provide its audience with the reassurance it needs. Thus, here are some tips that will help you to keep your content marketing strategy alive during a crisis.