How to identify your true competitors online and make your brand stand out

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How to identify your true competitors online and make your brand stand out

What if they are better than you? Competition, a word that gives us both fear and motivation. It amplifies the strength of our insecurities. How can we overcome this fear of competition? The only way to make your brand stand out is to identify who your true competitors are.  Let us see how we can identify true online competitors.

Who are the true online competitors?

They are the ones who sell or market the same products as your brand. As they have the same product the content of both the products becomes similar and ultimately they compete for the same keywords as yours. In short, everyone is fighting for the same keyword that grabs the attention of the customer. Now let us see how we can identify the true competitors.

How to identify your true online competitors?

  1. Take a look at the websites related to your brand
When you go through their website, ask yourself :
  • What types of content do they publish?
  • Are they posting similar content to your brand?
Answers to these questions will help you to find and understand who your true competitors are.
  1. Researching the keywords 
When you have a list of keywords that you need and if you google them it’s very easy to identify your competitors. Start by searching Google for your top keywords and see which ones show up frequently. They would be the true competitors of yours. If you want any hope of your audience noticing your brand among this mass of competition, you need to stand out. How can you do that?
Staying ahead of the competition

Staying ahead of the competition

How to make your brand stand out?

  • Be original
At this stage, keyword research can help you decide where to put your efforts. Differentiate your approach by looking for gaps in their content and approach it from a different angle.
  • Learn and change
If you’re sure your competitors are doing something better than you, you need to acknowledge and make some changes in your brand. It may be the way you market your product or the service that you deliver. If your competitors get benefits from what they are doing, learn and adopt it. But always remember to innovate and not to imitate.
  • Analyze competitors’ best content
As you observe content gaps and determine which keywords you want to target, you should also pay attention to the content on your competitors’ sites. This may or may not be keyword-based. For example, if you see a certain blog that has been shared thousands of times, you may want to attempt that topic in your way.
Analyzing the content of the competitor

Analyzing the content of the competitor

  • Know your audience
The best and most popular brands are the ones that recognize their target audiences. For instance, if you’re targeting students, you might mention a common student problem, like having difficulty finding the motivation to study. This will establish a degree of compassion and instantly make it easier for that audience to relate with you. Eventually, this will make your brand stand out from your competition. Competitors have a huge influence on your company. When you know precisely who your online competitors are, you’ll find the path to stand out from your competitors. As a quote by Peter economy says there is nothing like a good competition to push you even further. Embrace the competition and you might even surprise yourself!
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