
Social Media Utilization
Considering the new marketing trends in the country, Since Sri Lanka is practicing social distance respecting to the behavior recommended by WHO, the digital channels and the social media have received a huge boost. People are trying to find new ways to stay in touch with their relations and friends spending more time on social media including Facebook, WhatsApp, Viber, YouTube, etc. According to the analysts only in Sri Lankan Facebook’s messaging apps including WhatsApp, Instagram experienced 50% suddenly increases in usage. The number of TikTok users has become increased by 27% by the end of February. Viber has spiked massively in Viber communities of Sri Lankan showing growth by whopping 10-fold during March 2020.
Brands vs Customers
The trends of consumer behavior are changing rapidly giving priority to the essentials of living including food and medicines. Since traveling inside the country and across the borders have become limited up to a considerable extent, spending on traveling and dining – out has been reduced in massive amounts. But the demand for online shopping and delivery services has gone up since it’s prohibited for the citizens to walk for groceries under the curfews periods. It’s an obvious fact that marketers living in this era must be aware of these rapidly changing trends of digital marketing so that they can adjust their strategies to meet the demands. For instance, due to the increased rate of users for social media, digital channels, and gaming sites under COVID 19 pandemic, online marketing has become the most preferred trend of marketing since a massive crowd can be targeted directly through Facebook, YouTube, Netflix, etc.
Digital Marketing

Considering the above mentioned newly growing trends of Sri Lankans under the outbreak of COVID 19, it’s more possible to witness a massive change of digital technology for marketing, communication, and entertainment in Sri Lanka in the upcoming future. To exist the brands will have to follow more innovative methods without being opportunistic visibly. Since the Sri Lankan citizens need aids for living essentials under the COVID 19 Epidemic, promoting the brands through acts of charity kindness will inspire the customers to stay in touch with the brands.
Increase the spending on Digital Marketing and on Result Driven Digital Campaigns would help more for the brands be promoted among the crowd. And also the marketers of the brand should attempt for experiments through different platforms without being limited to a single method of marketing. Indeed, each brand should maintain an E-Commerce model to exist among other businesses since the competition is to become high as the people are more likely to use online services for every single thing during this era. Since Sri Lanka is going through a massive change in spending patterns, brands must anticipate and try to claim for themselves through digital marketing, innovation, and re-positioning to be survived in the prevailing situation in the country under the COVID 19 pandemic.