Generation Z and How They are Connected With Cyber World
Who is the generation Z?
Generation Z and Cyber World
People who are born from 1997 to 2012 are known as generation z. They are considered as the first truly mobile-first generation. Millennials use three screens on average, but generation z use five: smartphone, television, laptop, desktop, and iPad, or iPod. 79% of generation Z displays symptoms of emotional distress when they stay away from their electronic devices.
How They Differ from the Previous Generation: Millennials?
Generation z has the same entrepreneurial spirit as the millennials. About 72% of the current high-schoolers want to own their businesses and 76% hope they can turn their hobbies into full-time careers. Differing from millennials, generation z has a poorer attention span and limited focus. But they are better multi-taskers. For instance, they can do homework while chatting and playing games. They are more entrepreneurial. Researchers have predicted that they enter the workforce earlier. Also, this generation is more global in their thinking, interactions, and relatability.
Generation Z and Millennials
Generation z has clear career goals than most. 60% of them would rather be an employer than an employee. They are also known as do-gooders because 67% of them want their careers to impact the world. More than a quarter of them are currently volunteering. More than 75% are concerned about humanity’s impact on the planet.
Relationship between Generation Z and Cyber World
Generation z is more tech-savvy, and rely on it and prefer online rather than in manual communication. According to researchers, they are not money-driven, but rather they are looking for opportunities for more experiences. They prefer social networks like Youtube(91%), Gmail(75%), snap chat(66%), Instagram(65%) and Facebook(61%). Generation Z needs to show off to others, either on Instagram, Snapchat, Facebook, or even in person by dressing up and acting like they are “big shots”. They want to show off their accomplishments even though they are still young. As they are used to the cyber world from a very young age they prefer buying necessary items online. More than 50% of consumers of this generation buy clothes online. Also, they buy books and electronics online. Most of them watch Youtube on a regular daily basis. Also, they spend most of their spare time online: an average of 3. hours and 38 minutes). More and more brands are connecting to this generation’s consumers through social media such as Snapchat and Instagram stories as it is the best way to connect with them. More than 65% of them list gaming as one of their main hobbies. Also, more than 90% of their college students have access to Netflix. According to their respondents, their view of the future of the Internet is more negative than the positive side. Compared to other generations they see that the internet has a more negative impact on their life. As they see their data that produce online can be used and misused by companies or politicians or other organizations and also the ability of those companies, politicians, or organizations to sell, manipulate, or mishandle their data using the Internet.