Have you ever wondered why almost all job listings in any field require effective communication skills? Effective communication is crucial, as without it organizations will not be able to succeed and may even cease to function. In other words, communication acts as organizational blood.

“The art of communication is the language of leadership” – James Humes

National Showcasing Team of AIESEC in Sri Lanka presented the 6th episode of podcast series, “LeadershipIsAlsoAbout” on “The Importance of Effective communication to achieve Organizational Goals” with Mr. Pasindhu Mendis, the Member Committee Vice President for People Management, AIESEC Sri Lanka 18.19 as the guest speaker and Mr. Disnaka Ranasinghe, the Member Committee Vice President-Elect for Talent Management and Organizational Development, AIESEC Sri Lanka 20.21 as the moderator.


Mr Disnaka Ranasinghe, the Member Committee Vice President-Elect for Talent Management and Organizational Development, AIESEC Sri Lanka 20.21

What is leadership?

 If you Google the word leadership you can get about 479,000,000 results. Each definition is as unique as an individual leader. It’s a difficult concept to define, perhaps because it means so many things to different people. AIESEC is an international organization, it’s all about leadership development. Being an AIESECer for the past five years, Mr. Pasindhu Mendis chose the ones that fit best for him.

When the trust account is high,

A leader is someone who takes initiative and trusts the people he works with for them to work efficiently and independently. If you trust your team, you’ll back them up on their journey and take pride in their successes. A leader needs to know about his team members. Why should you take the time to get to know your followers on a more personal level? While you help them to achieve their personal development, they will take on the organizational goals as well.

Spread positivity

A leader should maintain a positive attitude towards everything and anything you face during your leadership journey. For example, AIESEC as a non-profit organization, it faces a lot of peaks and valleys. So you should be optimistic and energetic equally in every situation so that your followers take that positive energy from you. A leader should always try to praise his followers without making judgments about them. It gives people the drive and motivation to continue doing the calibre of work you want to see.

Guest Speaker

Mr Pasindhu Mendis, the Member Committee Vice President for People Management, AIESEC Sri Lanka 18.19

A leader is one who shows the way

Leadership definition captures the essentials of being able and prepared to inspire others. There may be a person who inspired you as a child, the kind of person you want to become when you grow up. Some leaders are inspired by real people they have met. They may be members of their own families or teachers or professors with whom they were able to study. It may be someone who hired you or supervised you or the first person who told you they saw your potential. Mr. Pasindhu Mendis gave a different, but insightful answer. “ Every person I met until today inspired me to become a good leader”

What is effective communication?

Communication is one of the major concerns when considering the long-term success of an organization and there are characteristics that you align with effective communication. If you are communicating with somebody, there are few facts to keep in your mind because people that you are talking with perceive what you are talking differently.

Confidence, Clarity & Empathy

Approaching somebody with confidence is an important life skill. Being assertive in conversation with others helps stand up for yourself and your values. Secondly, he talked about the effort to clarify. The clearer your message, the easier it gets for the receiver to decode it according to your original intent. And great leaders have empathy for others. They drop all of the complexity in leadership and talk with his followers going down to their level so that he understand everything what is said and what isn’t said. The next thing he discussed was the importance of being an active listener, especially in one to one communication. 

” We never listen when we are eager to speak” – Francois de la Rochefoucauld 

An active listener always helps in giving advice, solutions to the people whom he is talking with. If you want to build an effective brand, you’ll need to show a confident personality in your opinions and points. Your Body language is one of the most critical aspects of your brand. People subconsciously use your body language as a roadmap to discover your intention and credibility.

Further, Mr Pasindhu Mendis shared the biggest challenge he had to overcome while establishing an effective communication process so that every member of the organization feel connected to a common goal. Not everyone can behave the same in listening, understanding, and perceiving . As a solution for this, he found that only by having individual conversations with people, a leader can understand them. So Investing your time in people is not a waste.

Communication is your ticket to success

Effective communication is a building block of a successful organization. Mr. Pasindhu Mendis defined the connection exists between effective communication & successful achieving of organizational goals. Effective communication in an organization can have a positive effect on the performance of people by increasing people’s morale, retention rate, and the overall productivity of the working environment. Further, he pointed out the importance of having a properly defined goal and specific measurements to realize a specific goal taking an example related to his personal life.

Effective communication strategies

There are effective communication strategies that can be used to establish a better communication network in an organization while establishing the productivity of the members. There should be a personal development plan for a leader. Having a personal development plan enables him to grow professionally and develop the organization. Know your audience. Customizing how and what you communicate based on your audience is an important part of effective communication. It is your job to understand who needs to know what. Employ multiple channels to transfer messages. A highly effective channel to transfer messages is one-to-one conversations. At the same time, 2-way conversation helps to solve problems better.

Where there’s a collection of criticism

Mr Pasindhu Mendis, as a former Member Committee Vice President for people management of one of the largest youth-run organization of the island, discussed a situation he managed where there were conflicting ideas of criticism. If everyone in your team was exactly like you, things would be a whole lot easier. But something to someone is something else to someone else. So there might always be a collection of criticism when handling a set of people. The key is to consider the criticism rationally not emotionally. Show you are willing to listen, and hopefully, he will do the same. Finally, add your thoughts, and decide if you agree with the criticism. If you need to apologize, do so.

Effective communication serves as a foundation for planning

There must be a proper plan to realize your goal and cross off each one as you work through them. All the essential information must be communicated to the managers who in-turn must communicate the plans to implement them. There are many ways of meeting these goals and communication plays an integral part in doing so. In business and Industry, communication helps to align workers to work with one another and to achieve the objective of the organization, which means objectives, can be in the target, attained and improved. Without organizational communication, nothing can be done.

“Raise this beautiful gift – Voice. Don’t waste it. When you share your story with someone else, they become a part of your journey”

Mr Pasindhu Mendis, one of the great leadership personalities terminated his story revealing his AIESEC journey. 


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