“Everybody can’t be innovators and entrepreneurs. Only a few become really successful. During the time of undergraduate, if you try to be an entrepreneur, you will learn about so many other areas within a short period of time and this is the best time to do innovations as a team”. Mr. Heminda Perera.The National Showcasing Team of AIESEC in Sri Lanka has commenced the second season of the Podcast Series named #ThroughTheEyesOfATrendsetter and the first episode was brought out with the honorable participation of the Guest speaker, Mr. Heminda Jayaweera, Serial innovator, Chief Operating Officer at Sri Lanka Institute of Nanotechnology (SLINTEC), Co-Founder and Director of Venture Frontier Lanka, Jendo Innovations (Pvt) Ltd. and Mora Ventures, a start-up incubator, Director of Ceylon Graphene Technologies and Effective Solutions (Pvt) Ltd, under the main topic, “If the opportunity doesn’t knock, build a door”. As the moderator for the entire season, the National Director for Incoming Global Talent and Teacher, AIESEC Sri Lanka 20.21, Mr. Arfan Nazar participated adding more energy to this first productive discussion.
“There is no creativity and innovation without failure period.” – Brene BrownMost have tried at least some innovation initiatives or programs. Many have had positive experiences from some of them. But overall the end result often seems to be a bit of a disappointment. Over 90% of innovation projects end in failure, never seeing the light of day or generating any benefit for the company. Are you wondering about failed innovation efforts and succeeding methods? Innovation requires a major commitment in both time and money but success isn’t always guaranteed. But with the right people and systems in place, even the failures that innovation sometimes produces can ultimately be beneficial.
There are two points that are important to focus on for any innovation project:
- Market focus: Who can I sell to, who has a problem to solve?
- Product focus: What am I selling? What is my value proposition?
Why do innovation programs fail?What makes innovation so tough is that for an innovation program to be successful, the organization has to get a lot of things right, while still adapting to their individual circumstances. There are always plenty of challenges that can each become barriers preventing the innovation program from succeeding. There are many reasons why innovation projects or new products fail on the market. Usually, a failure is not related to the quality of an idea itself, but to its implementation, which means that it has internal organizational causes.
Wrong decisionsManagement often sets the wrong course in innovation projects or when selecting ideas. Wrong decisions can affect the prioritization of ideas, product strategies for new products, selection of variants in development, etc. So in order to succeed you need to make the right decisions.
Forced InnovationWhile technology has forced innovation to the top of priority lists, innovation itself has to happen organically within the enterprise. Placing someone in charge of “innovation,” then sitting back waiting for it to happen makes that person’s job impossible and keeps your company mired in misguided convention. Innovation needs to be promoted and nurtured company-wide. It’s also important to put a process in place. As with any part of a business, direction is essential to seeing results.
Fear of FailingWhen it comes to being tasked with innovation, the prevailing feeling is fear. Innovation and failing often go hand-in-hand and most employees in most businesses have learned that ‘failure’ is never acceptable. That fear of failure is crippling innovation. It leads to only safe ideas. You need to embrace failure as an important step toward success.
Low priority for innovationIf the management’s commitment is lacking, it runs through all levels of the organization. The unrealized commitment and the lack of support for innovation are certainly one of the main reasons why innovations fail. As a result, many resources are lost through friction losses and innovation tasks are not worked out in the required quality. Thus, a good priority should be given to new innovations.
Lack of market orientationThe lack of market orientation and customer needs is another main reason why new products fail on the market. The product does not offer a true and convincing customer value or differentiate itself from existing products. An innovation project is a long and risky process. In the end, the market will be the judge. The challenge is thus, to access the right parties and their feedback to make informed, reliable decisions on how to orient your project. So these are the reasons for failed innovation efforts and we should implement succeeding methods as well. It certainly isn’t easy to get all of these factors to align with one another. We’ve seen quite a few organizations achieve that. In essence, the key is to have a holistic approach focused on getting the big picture right and then persistently removing barriers on the way.
A well-planned blog article could go viral and drive thousands of referral visitors to your blog. But creating great blog content isn’t always easy. Do you wanna know the tips for publishing powerful blog content?
Most people that visit your blog post usually leave without reading it all the way through. And the worst part is that an even larger percentage of people who see your blog post whichever social media platforms you use, never even click on it. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post.
Have you ever read a great piece of content that really stuck with you? Are you wondering how to write a good blog post that makes an impact? So here are 8 tips for writing and publishing powerful blog content.
1. Research your topic before you start writing
The first step towards writing a blog post is to pick a good topic and research on that. You’ll need to find out what your followers want to know and read about, so your post will continue to get traffic after it’s published.
You don’t need to be an expert on the topic, but you do need to do your research to make sure you’re adding value. Also, it’s important that any statistic you state can be verified. Accuracy builds trust with readers.
2. Know Your Audience
Before you start writing your blog post, make sure you have a clear understanding of your target audience. Instead of guessing what your audience needs or wants, try to make data-driven decisions by doing industry research and competitor analysis.
3. Write Compelling Headlines
If you don’t have a compelling headline, then there’s a very good chance that your blog post will not be read or shared. So always the topic should be really attractive and eye-catching.
4. Add Subheadings and Shorter Paragraphs to break up the Page
There is nothing better than a brief, to-the-point blog post or article that is filled with information. Formatting is super important for blog posts. Most of the time people skim through the content before they actually decide to read it. Another quick tip is to use shorter paragraphs to help your readers work their way through your post.
We do this to help our readers absorb all the information coming their way in as short an amount of time as possible.
So, organize your ideas through subheadings and keep your paragraphs short to help your reader absorb more information in less time.
5. Use Bullet Points
People tend to skim
blog posts before they decide to read it. That means you need to make sure to highlight your best information. That way, they can quickly see that your post is worth their time. Aside from subheadings, bullet lists are perfect because they’re very easy to skim through. Bullet points are an excellent way to spoon-feed your audience in a way that keeps them coming back for more.
6. Add Images
The human brain processes visual content a lot faster than text-based content. That’s why adding captivating images can help boost your engagement. Whatever you’re writing about, add pictures. No one wants to look at paragraphs of text unless you’re writing a book. However, only add images that help or add value.
7. Optimize for SEO
In the blogging world, SEO can be tricky. After you finish writing, go back and search engine optimization for your post. If you want to maximize your SEO ranking, then we highly recommend that you optimize your blog post for important SEO ranking factors.
Below are some of the tips that you can follow:
- Add a proper meta title
- Add a proper meta description
- Optimize for focused keywords
- Use related keyword variation
- Add alt-text to your images
- Embed internal links to your other content
8. Include a Compelling Call to Action
A good call-to-action is something that’s easily distinguishable and stands out. Usually, for your blog posts, the call to action will ask readers to share their content if they liked what they read.
What should your call to action (CTA) be? You could ask your readers to:
- Sign up to your email newsletter
- Leave a comment
- Share your post on social media
- Buy your product
It means that you need to call your readers to action as clearly and as quickly as possible. You can’t wait until you get to the conclusion.
Start working smarter, not harder with your blog content. Publishing powerful content is about a lot more than the words you choose to write.