Did you know that when Coca-Cola first launched it was marketed as a nerve tonic that “relieves exhaustion”? I’m sure it still does the trick.
Diving into a bit of history, Coca-Cola has been a partner in the Sabco Group since 2004 while their origins go back to 1955 when it was formed under the name Pure Beverages Co Ltd., through the acquisition of the Ceylon Fruit Drinks & Table Water Company. Its journey with Coca-Cola started in 1961 when a franchise agreement was signed with the Coca-Cola Export Corporation. Coca-Cola Beverages Sri Lanka Ltd (CCBSL) produces and sells over 12-million unit cases of beverages per annum. It operates through a countrywide distributor network consisting of about 127 distributors.
Having a purposeful partnership of over 03 years, Coca-Cola has been of immeasurable support towards ensuring that our events and leadership spaces run smoothly. A few touchpoints that Coca-Cola has had with AIESEC Sri Lanka and its Local Committees/Official Expansions are;
- Coca-Cola has also been a key player in the YouthSpeak Forums organized by AIESEC in Sri Lanka and the local chapters throughout the past few years. It has always ensured the smooth flow of events as well as joins hands with AIESEC in order to take a step towards achieving the Sustainable Development Goals.
- An Ideathon project was initiated as the very first Idea Hackathon organized by AIESEC Sri Lanka to connect young individuals all around Sri Lanka to create a platform for youth inventors to unleash their creativity and innovations to find solutions to recycle plastic food packaging waste while ensuring the actions taken for Sustainable Consumption and Production.
- Coca-Cola has also been a partner that has joined hands to appreciate the members who have strived for excellence during their respective terms by being a part of recognizing them during National Conference Award Ceremonies.
Another important point to note is that Coca-Cola employee Mr. Lakshan Madurasinghe, Director for Public Affairs, Communications & Sustainability is also a member of the Board of Advisors of AIESEC Sri Lanka thereby helping to ensure that we are acting as a sustainable organization whilst also endorsing the impact we create to other organizations.
Coca-Cola thrives on the purpose of Refreshing the World and Making a Difference. AIESEC too believes in the ability to make a difference in the world. With such close aligned purposes and qualities guiding us, our bond will only grow stronger to provide more impactful experiences in the future to our members.
Here’s to more resilient leadership opportunities that power evolution and supports growth worldwide! Here’s to the growth of this purposeful partnership!
Do you want to know more about the partnership and what entails? Head on over to our campaign page to see what some of the best people at Coca-Cola has to say -> AIESEC Sri Lanka