AIESEC Sri Lanka, Leadership, Travel, Uncategorized

A Story Unfolds – A Chat with EP Anupama

It’s a rare occurrence that a Local Committee Vice President of a Local Committee goes on an exchange himself. But rarely doesn’t necessarily mean ‘never.’ So we are going to hear from one such a rare individual who changed the ordinary. He applied to a foreign internship opportunity all by himself, got approved by himself, finally made his approval poster himself, surprising his whole team.


What is special about Anupama? Who are you?

I’m Anupama Dilshan. I’ve been working as an AIESECer with the AIESEC in University Of Sri Jayewardenepura for four years, and I was the LCVP for Outgoing Global Talent in the term 20/21; and I chose to end my journey as an AIESECer by going on an exchange program.


Can I know in which country you worked as an intern?

I went on an exchange to Egypt to work as a Full Stack Developer. My internship was for two months. So now I’m actually back after my internship experience.


Why did you choose to work as an intern in a foreign country? What inspired you?

Firstly, I wanted to get out of my comfort zone. And if I worked in a local company, I don’t think I would have been able to get this amount of technical improvement. And apart from that, when I’m choosing an opportunity, I’m a person who would analyze what benefits I would get and what I can give the opportunity in return.

If I had worked for a local company, yes, I would have gotten that experience. But I thought, what if I take a chance and try this opportunity myself. I was trying to match foreign internship opportunities for others throughout my term for the other people, so I thought, why not try the opportunity on my own.

I should say that before this opportunity, I haven’t ever worked as an intern before. So when I applied for this opportunity, I was actually doing a job here in Sri Lanka. I thought I should also do an internship and to get that experience to explore another country on my own. And, of course, hearing the experiences of the previous exchange participants who have worked in Egypt also made me apply for this opportunity.


 Is there any special reason you selected this country in particular?And how did you come across this opportunity? What made you apply particularly for that internship?

It was actually quite random that I landed upon the opportunity to go to Egypt. I applied to internships that relate to my field of interest as a Full Stack Developer, where I can get my technical competency improved. So I applied for a couple of internships, and at first, I didn’t have any particular country preference.  But after I got approved, I did full research with the past exchange participants. In AIESEC in University of Sri Jayewardenepura there were quite a few exchange participants who had traveled to Egypt, so I talked to them, and I heard their experience, and I took the decision of going to Egypt.


Any challenges that you faced and How many interviews did you have to go through before actually landing on this job opportunity?

Well, I arranged the interviews myself because I knew the procedure. But the recipients didn’t know that I’m a Vice President, and neither did it make my interview process any easier. It was the same as any other applicant, and I had to complete a technical task as well.

If I mention the interviews, I had to face one with the AIESEC, and it was to ask about the availability, financial requirements, skills, and to go through my CV as well. It was rather a discussion between the parties.

In IT-related opportunities, different countries use different frameworks and programming languages. So in Egypt, they used a whole new language called Laravel. So I even got to learn something new and unique as well. I think the Technical task was the measurement they had, and after that, they approved me.


Were you scared of going to work in a completely new country with new people, no family, different language, and different food? How did you make yourself ready?

Obviously, those were the barriers and fears I had. It’s a totally different culture following a different religion. I was going to meet new people with who I had never associated before. My parents were also concerned because not many Sri Lankans chose Egypt as their travelling destination. Most Europeans and Americans choose to explore Egypt. The climate is very similar, but the culture and the people, everything is different.

On the other hand, I was living with my parents, and when I went out, I was worried about how I could cover up my basic necessities. Before this, I have never put myself out of my comfort zone, I didn’t even know how to make myself a meal, but with this experience, I even learnt that.

I was also worried about what my workplace will be like. Will they give me excessive work? Even if they rejected me from the job, I had no choice. Even with all that fear, I choose to go ahead and be ready to face anything of that sort.


In Egypt, how was the accommodation you obtained? Were you with a host family or an EP house?

So in Egypt, they don’t have houses, what they have is something like flats. So I got a complete floor with the kitchen, lobby area, and everything. The accommodation was really good. I shared my flat with another EP from Brazil who was working at the same company. And so we would do the general cooking and cleaning, but the company was very helpful. If we mentioned anything regarding the accommodation, they even provided us with maintenance assistance.


How was your work environment there? Did you get support from your office?

Coming to the working peers, the company I was working in was a startup and not a big company. So all the employees and even the CEO were close to us. On the first day, the CEO himself took us to dinner. The work colleagues sometimes even bring us food which helps us greatly in cutting down our costs on food so that we could use our limited budget more effectively. Also, our workplace was a bit far from our accommodation, and when the other workers were going back, they would even drop us there. They were very helpful and friendly. Sometimes we stay in our workplace from morning to evening, coming back to our accommodation only for sleeping. It was such a Joyful environment to work in. The reason was the Co-workers. We had parties, and we made food together, we went out together and played football. It was a really good welcome and support they gave us, which wasn’t what I expected before going to the country.


Would you like to share your experiences traveling in the country? What other things did you do in your free time?

So my exchange was for two months, and there were only eight weeks. Egypt is a big country, and between one place to another, there is a huge distance. Since I worked all five days, I only had the weekend to travel. So, I made a schedule for my trips. Every weekend I travelled, and if I were to tell you about my unforgettable experiences, there are many things.

 So I’ll tell you one experience, in the first week I wanted to travel to Cairo, the capital of Egypt. And it was a bit far from the city I was living in. I travelled alone and was planning to take a bus. I asked for the timetables from my work colleagues. And when I went to the bus station, it was a huge station and all the buses were named in the Egyptian language. Most Egyptians don’t speak English. I asked around ten to twelve people how to go to Cairo, but no one was able to understand me. Then I gladly met a doctor who showed me the bus to Cairo. Even on the bus, I didn’t know where to stop. I thought the bus would go directly to Cairo, but I found out that it won’t go, from two siblings I met. While talking with them, I learned that I should take two more buses to get to Cairo. These two siblings knew that I didn’t know anything, and what they did was they came the complete trip to Cairo with me.

We became good friends after this incident and apparently, they are also living near my accommodation. So we even met later, had dinner together, and yes, so this is one unforgettable memory I made.

If they were not there, I would never know where I would even end up. And sometimes even my debit card didn’t work, and I didn’t have a cent in my hand, so people helped me in those situations.

I should say that I have no regrets because I travelled everywhere in that country.


What difference do you see between working in Sri Lanka and that country? What would your answer be?

I think working as a foreign intern is a great value addition to your CV compared to a local company. And about the other benefits, I got out of my foreign internship, I got to interact with the foreigners, and as my opportunity was IT-based, I got to learn a completely different language. And also, since it was a startup, we got to learn a much wider scope just than the role of a Full Stack Developer. We knew about the clients, and we could even take part in the company decisions, and everything which was a great plus in the learning I got, and that developed me so much.


After you traveled to your dream country and dream job, did it satisfy your expectations?

Yes, Travelling to another country for an internship is a totally different experience. This was very different from a normal travelling experience. When you travel you visit a country for a couple of days, visit its central locations and come back to your country. But in an internship opportunity, you are going alone, and you are going to meet some people who you have never met before. It was only the AIESEC network that was there to rely on. Being in a different country and working in a different working environment and not just that there are several other challenges you have to face other than your working responsibilities.

 We had to manage the work stuff, and when we went back home, we had to wash our clothes, make food. And I had a travel plan as well. Any one of us will want to explore when we go to another country. So I had to manage the limited time I had among my work responsibilities and travel plan. I think I learned time management, so everything was an overall addition. I’d say it was two for one.

Moreover, the general perception about Egypt among the majority of the locals is not the actual situation in Egypt. I myself was able to achieve what I wanted to explore through my experience in Egypt.


Would you recommend a foreign internship with AIESEC to someone? Any message you would like to give to any such interested individual?

I have seen many undergraduates who have no proper plans on what to do in the future, they just focus on their studies and getting a better GPA. As a university student, I think we are actually lucky to be in AIESEC. And going for a Foreign internship is an eyeopener; we get to see the big picture and look out of the box to plan our next steps in our career.

Then again, any person can apply to a foreign internship through LinkedIn, but when it comes to AIESEC, the main benefit is the network. Since there is a huge network not only the company, but there are other people in the country who would look after you. You get an EP buddy who is there for you in anything. You can get any help from him as well as tell any issues you have. It’s not just the company. It’s actually a plus point for me to even apply for this opportunity. So summing up why interning through AIESEC is better because of the trust and the network.


What do you think is your greatest personal achievement from this opportunity? Would you like to tell me about your overall experience? How will you rate it?

I’d say it’s problem-solving skills and adaptability. Now I’m not afraid to go to any country or anywhere. So in that way, I’d say I developed so much. And if I’m to rate it out of a one to ten scale, I’d rate my experience a nine.



By Lakna Abeywickrama
Showcasing Team – AIESEC in USJ




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AIESEC Sri Lanka, Leadership, Travel, Uncategorized

A Story Unfolds – A Chat with EP Dulanjana

This discussion is with Mr. Dulanjana Herath, an undergraduate of the Cambridge College of Business and Management. He shared his untold story of a life-changing foreign internship experience undergone through AIESEC.

When did you have this Outgoing Global Talent (oGT) experience and the country you chose?

“Back in two years, 15th of December 2019. Yeah, the country is Pakistan, and the city is Islamabad.


How did you get to know about this opportunity?

I knew about this opportunity through social media. I must mention this as Pasan Wijayawardena, who is close to me, informed me about this opportunity which was all about Social Media Marketing. Since I was doing marketing, he helped me a lot in the process.


How did the selection process happen?

First, they created a WhatsApp group titled Dulanjana Exchange. Then, they had an interview. The Vice President of AIESEC in USJ was Pasan, and AIESEC in Pakistan LCVP was Abdullah. After that, we had an Interview discussion with HR Director along with the AIESEC members. We had a WhatsApp Call with their AIESEC members and the company’s HR Manager. That’s how the selection interview went on. That help was wonderful from both sides in AIESEC. AIESEC provided all the necessary documents and everything.


What kind of a working environment did you have?

The working atmosphere and the hospitality were so great. Everyone I met during my exchange treated me well. The staff was also pleasant. As I went there on winter exchange, I met some other exchange participants from different countries. We worked together, and we went on trips with the staff”


What was your job role as a foreign intern? 

“I worked as a Social Media Specialist for six weeks there.

The company name is Edwiz Solutions (PVT) Ltd. It was a startup company at that time. The company provides Information Technology solutions to the world. The main project of the company was to launch an Advanced Learning Management System (LMS). My job role was to market their product before they launched.

I handled the social media platforms. I made the posts to publish on social media. I went to PR, marketing-related meetings with their managing directors. The project was to market the advanced-level LMS systems to universities and schools. 

It was mentioned in the contract to work from 10 a.m. to 4 p.m. They allowed me to leave earlier if I finished my work by reporting to the HR Manager in the company. They did not mind that whether I worked at the office premises or from the host room. They were concerned about the work and the responsibilities.


How did you adapt to working in a foreign country?

Before I went on exchange, I had a little doubt in my mind about the country. AIESEC in USJ made the confidence and guarantees enough to go. It was kind of nervous to me. After stepping on their land, I got a great impression of the locals in Pakistan. I met a graduate from Pakistan at the Orman Airport and had a good chit-chat with him. So I got a good understanding of him and saw the entire nation through him. 

Adaptation was not hard because everyone was pleasant. The accommodation was given by “NUST,” National University of Science and Technology. The University issued ID cards for every student who came to the university. I was not able to go out for a week. So I did not get any chance to change my Dollars to Pakistan Rupees. In that case, my roommate trusted and gave me money in their currency. That’s how people treated me, just knowing only my name. 

I got free accommodation, airport picks up, and drops with good three meals for the free package. Working surrounding and the building were well maintained.


What was your experience with foreign colleagues?

I was the only Digital Marketer and the foreign internee to that company. I met a few nice guys. Haider is a Chemical Engineer who is from the UK. Two Civil Engineers were there—Tareq from Egypt and Mohammad from Jordan. We did not work for the same company, but we stayed together in the same host room.


Did you get an opportunity to travel while working?

 Talking about the country rather than the opportunity, I can suggest Pakistan also as the holiday destination. I enjoyed Mushkpuri Peak, Margala Hills, Monal, Faisal Mosque, Peshwar rivers, and the views.


Could you please mention the support you got from AIESEC?

I appreciate the support from the AIESEC members. They conducted the session for me to provide all the necessary details on how to adapt to the cultural shock and how to interact with the people. They taught me some basic words about the language. The exchange participants who come from different countries got the opportunity to participate free of charge in the Montreal United Nations Conference (MUNC). So I got the opportunity to represent my country as well.


What is your overall experience on the process, and what is your recommendation for future exchange participants?

I went through this just after finishing my A/Ls. While I was doing ALs, I did not know anything about AIESEC and what AIESEC is providing. So I think this is the perfect platform for every undergraduate, fresh graduate, or school-leaver to make their career opportunity to get the kick-start and to your professional career, working in a foreign land.

I think I can recommend to everyone these opportunities of AIESEC because they provide every necessary guideline. If you go on your own, there may be some difficulties, and you have to find the opportunity and documentation. But when it comes to AIESEC, interviews and approvals are also sent by AIESEC. It is very easy and convenient for everyone. I heartily recommend, if you can spend money on this, your time, and your effort, I guarantee that will not be a waste, this will be an investment,

In the same year, I mean 2019, I was selected as the best outgoing Exchange Participant in OGT, and because of that, I got an opportunity to be a part of Tribute, 2020 and also AIESEC in USJ invited me for the Career Cast 4.0 as the Guest Speaker.

I make this opportunity to thank everyone who supported me a lot. Special thanks to Pasan Wijayawardana, all the Executive Members in AIESEC in USJ, and the AIESEC in Pakistan in 2019. Thank you! 

“Foreign Internship experience undergone through AIESEC won’t be a regret!”

Dulanjana Herath –



By Hanshi Dinushika 
Showcasing Team – AIESEC in USJ

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AIESEC Sri Lanka, Leadership, Travel, Uncategorized

A Story Unfolds – A Chat with EP Anisha

The world today is so similar yet so different. It seems like we could fit the entire world in our palm, but it’s when we face a real challenge that proves how hard surviving in the present corporate world could be. Tackling the hardships that come along in one’s path might be tricky, but with the correct skillset and a mindset that’s trained to look through reality, a challenge becomes a weapon that could help transform one’s personality to go harder and strive better.

To get an excellent jumpstart to one’s professional career is a quality of a timely opportunity seeker. Anisha is such a young spirit who thinks that accepting a challenge that comes your way will never let you down and, instead, will lift you up in your career. Anisha is an esteemed exchange participant who is currently serving an internship working as an English language instructor in the Berlitz language center in Karachi, Pakistan. She talks so passionately about her experience she reaped the maximum benefit out of which was provided as a result of an opportunity she sought from the Outgoing Global Talent function in AIESEC. Here’s how she unfolded her experience as an exchange participant working in a foreign country.

Anisha, let’s start off by giving a brief introduction about yourself.

My name is Anisha, and I’m currently an undergraduate specializing in BA in English; and I’m also specialized at TCSL, which is a Programme that nurtures professionals to teach English to whoever speaks it as a second language or foreign language. I have been a teacher in Sri Lanka for approximately about six years, and this is my first international teaching experience. So, I applied for the English instructor opportunity, I got it, and now I’m here!

How did you find out about this opportunity, and what made you apply for it in Pakistan?

I saw a post on Facebook put up by Supun. I contacted him, and he took me through the process of what this is and how it works, which caught me interested, and I decided to sign up. I was working with a team to find a suitable opportunity. What I applied for perfectly aligned with my profile, considering my educational and professional background, so that’s how I got selected as an English language instructor.

I was specifically looking for countries that do not teach English predominantly like Russia, Turkey, Egypt, etc. I applied for Hong Kong as well but what was on my mind was that I should apply to work somewhere students do not have a great exposure to English. So Pakistan seemed to be a very good country for me to work on my profile since the official language there is Urdu, and a huge part of this city speaks Urdu exclusively. Also, it’s closer to home. So I saw an opportunity there, and I took it.

What was the nature of the interview process, and how challenging was it?

It was a two-step interview process. Initially, I had an assessment to test my English proficiency, which was done by the company Berlitz. I needed to score a certain level there, which I did. Later, I had a second interview with the manager of Berlitz. Once it all was over, I got an email saying I was selected for the opportunity. It was very challenging with Covid- 19. I had to be sure since I was already working in Sri Lanka, so I had to resign from the job and apply for a visa as well, which seemed unpredictable because Sri Lankan travelers were not allowed to visit Pakistan at the time. So I had to get a special letter to get the visa as well, and it took about three months from the selection process to landing in Pakistan.

How did you feel when you got the news that you had been selected?

I was very happy. It was my first emotion. I felt that I had the skill that I’m a talented teacher. Then when it came to thinking about flying amidst covid situation and all the other things, it felt very tiring, and at that point, I felt like not going to go ahead with it. But then, with the help of my family and friends, I decided to come here.

Upon arrival, how was the support you had from the host country in managing your work and time?

Once I landed there, I was picked up by fellow AIESECers, and I was dropped off by my accommodation which was a huge change because one day I was with my friends and family, and all of a sudden, I was with a host family with no one I know around, and I don’t know their language although now I’ve caught up some words I can manage. So I get very lonely sometimes, but I’m glad that Sri Lanka and Pakistan are not very far, even a flight takes only about 4 hours to visit either country. The work environment is great, and the nature of the work is also good in which there’s a balance between work and relaxing. I work full time for 9 hours a day for five days a week, and I have two days off from work in which I have lectures. Sunday in Karachi is a full lockdown. You don’t have malls or shops open, and you can’t go sightseeing. I got help from my EP buddy in answering my questions and figuring out food and delivery etc., but they are also busy, and I haven’t got a chance to meet up due to the situation in Karachi and their work schedule and especially because of Covid-19. Apart from that, I met lots of different people here and last week, I met a bunch of travelers, and we went out for lunch, and they even took me to their friend’s wedding! It was fun.

During the course of this opportunity, how was AIESEC any help to you?

Well, AIESEC supported me throughout the interview and also during the visa process, which took a long time, but they made sure to secure it, and as I said before, I do not have much space to go out and enjoy during my free time due to the situation in Karachi, but AIESEC was there to help me. After I came to Pakistan, I went out with fellow AIESECers on a food street for a day out where you can find varieties of food. They were very friendly, and in case of an emergency, they were always there.

What are the credentials you get from this opportunity?

Berlitz is a multinational language educational service provider, and it does speak for itself. They provide me with a valuable service letter at the end of the internship. Also, the AIESEC leadership recognition I get is valuable too. I got recognized as an ESL (English as a secondary language) teacher and as a leader. It really does add value to my profile, and this is an opportunity I don’t want to miss.

In your words, how would you describe your whole experience?

When I got this, I felt like I deserved it because I’ve sacrificed a good part of my time in building a family. I’m married, and I have a five-year-old daughter, and at the same time, I really want to work on my education and career, so it’s like a roller coaster. I want to be on it, I know it’s going to be difficult, but then again, I want to be on it. It’s worth it, and the experience is great. My family is very supportive, and I’m very happy, but it’s not easy since you are away from your family, but it all is worthy of what I have chosen to pursue.

How valuable is this opportunity would you explain to someone who is uncertain about working in a foreign country?

Well, if it’s because of Covid-19 or other reasons that someone is reluctant to grab an opportunity like this, what I have to say is that Covid- 19 is not going to stick forever or end anytime soon. If we are going to say no to opportunities just because of it, we are going to have to say no to a lot of things for a long time. It will be a waste of time and an opportunity, I would say.

So, if you muster up a little courage and think about it hard, I’m pretty sure you’re not going to regret it. If you think you’ve got what it takes, go ahead and give it a chance to see where it takes you. If you think you can’t do this even before you try it out, it looks like you are going to miss a lot of opportunities. Think rationally, wisely, and be bold enough since opportunities like this don’t come twice.

By Lakmi Illuksooriya
Showcasing Team – AIESEC in USJ





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AIESEC Sri Lanka, Leadership, Travel, Uncategorized

A Story Unfolds – A Chat with EP Yasitha


Working for a foreign company can be an eye-opening and out-of-the-ordinary experience, and that was certainly the case for Exchange Participant Yasitha Abeyrathne, who worked for Indian Educational Institute, Jio Institute, for an eight-month period.

Jio Institute falls under Indian multi-national conglomerate Reliance Industries Limited and has a strong focus on the field of IT and Media.

Yasitha’s experience was facilitated by the Outgoing Global Talent (oGT) function of AIESEC in University of Sri Jayewardenepura and started when he was put in touch with a member of the Local Committee who thereafter introduced him to the other who would help him on his journey.

“I received a lot of support from the Exchange Participant Manager (Onell Waneesha) and the Local Committee Vice-President (Anupama Dilshan). It was Tilosh Karunanayake, whom I first met from AIESEC in USJ and started me on the process,” he said.

Yasitha’s experience was a full-virtual one which allowed him to work for Jio Institute while remaining at home in Sri Lanka. He shared that in the interview process, he conveyed his desire to be hired as a consultant rather than an intern (given his five years of working experience in Sri Lanka) and that the company looked favorably upon the request, hiring him as a Human Resource Consultant.

His main job roles were to assist and coordinate with the institute’s HR Manager and into the recruitment of academic and non-academic staff for the institute.

Yasitha spoke highly of the multi-cultural experience he gained working with people not only from India but other nations as well.

“The experience was very good. I was working with people from India, Brazil as well as other countries from all around the world. It was my first multi-national experience. I was able to get exposure on an international level as a result of it,” Yasitha said.

The experience also broadened his perspective on HR as a function and enabled him to be involved in the strategic side of things as well.

“I experienced lots of different HR functions. In Sri Lanka, I did mainly operational HR, but here they had a strategic part to play. Policies and procedures were very important to the organisation, and here I had the chance to move into the strategic area as well,” Yasitha remarked.

When speaking about the challenges he faced, Yasitha cited the difficulties of being on the same wavelength as those in different cultures, in particular the high level of traditionalism he noticed among those he had to engage with. He stated that this led to the challenge of miscommunication occurring which can hinder the work at hand.

Yasitha did say that he was always able to meet his work-related deadlines and was not overly taxed for work. On occasions, the nature of work fell outside his area of expertise, and he shared that he had to do a lot of extra research, which was challenging at the time but which he says helped him gain new knowledge.

Given that India and Sri Lanka share the say time-zone, Yasitha had no problem in that regard but did note that some of his colleagues from Brazil had a harder time working virtually owing to the significant time difference with India.

Yasitha was very complimentary of the support received from AIESEC in USJ during his experience and said that he was always helped whenever there was a problem. The learnings gained from the eight-month period gave him good insight into his field as well as about himself.



By Amindha de Alwis
Showcasing Team – AIESEC in USJ

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AIESEC Sri Lanka, Uncategorized

How podcasts drive brand awareness

How podcasts drive brand awareness

Podcasts drive brand awarenessOver the past decade, podcasts have seen a steady rise in popularity. It has become a trend associated with a positive vibe. Presently, With the COVID 19 pandemic, digital media, including podcasts have risen significantly. According to the current podcasting statistics in 2021, there are 700,000 active podcasts and 29 million podcast episodes available online. The Most popular podcast listeners belong to the age of 21-44, which amounts to 49% of the total listeners. What do these statistics imply? Simply that, Podcasting is an excellent tool for marketing purposes. This is how you can use podcasts to drive brand awareness.

Brand awareness and Podcasts

As I have mentioned earlier, the popularity of podcasts is only continuing to grow. It has already gained a large audience’s attention and trust, which could help your brand grow significantly. As brand awareness is crucial for a brand to grow, podcasts can boost your brand awareness to gain recognition. However, it is important that you share content and ideas related to your brand and the areas that interest the targeted audience. Podcasts help to establish a strong brand voice which attracts more sales.

Building trust 

Podcasts allow the brand to build a relationship with the consumers. The brand can showcase its identity and personality through podcasts by creating engaging content in order to connect with the audience. Podcasts are a great way to connect with people. As trust is vital for a business to get more sales, podcasts pave the way to create a bond with the audience. Consequently, you can create a loyal follower base for your podcast. More people equals more sales. This can help a brand to grow massively.

Ability to reach new audiences 

When your podcasts are engaging and carry out engrossing content, you naturally generate attention and better conversations. This enables them to reach more people, new audiences. Once your podcast gains loyal followings, you can enhance the credibility of your brand too. If Your content is fascinating, the audience will approve and share your content which will significantly benefit your brand. This expansion of the follower base will increase the profitability of the brand. The tricky part here is to make your podcasts exciting and capitative enough for the followers to come back for more.

Creating solid content to drive brand awareness

Making a unique and authentic entrance to the podcasting world by creating solid content is very important to create brand awareness. To establish a unique brand presence, the brand should be mindful of the content they will be putting out. As the podcast showcase the personality and the voice of the brand it is beneficial to create authentic content that grabs attention. A Brand is a feeling. You can offer that feeling to your consumers through your podcast.

To learn how to use hashtags to create brand awareness check out:


 Creating Social Impact 

If your podcast generates discussions and conversations on topics that need to be addressed, that gives out the notion that your brand is creating a positive social impact. This is a marketing tactic, a strategy used to enhance brand awareness. Hence, you can use this to present your brand to the audience as a friendly and cooperative brand.


Can podcasts really drive brand awareness? In this modern era, Podcasts are considered one of the best ways to consume information. As digital media keeps on evolving it is critical to make maximum use of the advantages it offers. Moreover, listening to Podcasts is becoming a habit. They are affordable and less time-consuming. Also, a great platform to use to level up your brand. You can promote your brand and monetize your podcasts through sponsorships, advertisements, and collaborations as well. Since the podcast industry is rapidly growing you can make use of it to expand your brand awareness which will help your brand to grow to a great extent.

Check out our podcast series here: AIESEC Apple podcast – Creativity without constrains

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