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How podcasts drive brand awareness

How podcasts drive brand awareness

Podcasts drive brand awarenessOver the past decade, podcasts have seen a steady rise in popularity. It has become a trend associated with a positive vibe. Presently, With the COVID 19 pandemic, digital media, including podcasts have risen significantly. According to the current podcasting statistics in 2021, there are 700,000 active podcasts and 29 million podcast episodes available online. The Most popular podcast listeners belong to the age of 21-44, which amounts to 49% of the total listeners. What do these statistics imply? Simply that, Podcasting is an excellent tool for marketing purposes. This is how you can use podcasts to drive brand awareness.

Brand awareness and Podcasts

As I have mentioned earlier, the popularity of podcasts is only continuing to grow. It has already gained a large audience’s attention and trust, which could help your brand grow significantly. As brand awareness is crucial for a brand to grow, podcasts can boost your brand awareness to gain recognition. However, it is important that you share content and ideas related to your brand and the areas that interest the targeted audience. Podcasts help to establish a strong brand voice which attracts more sales.

Building trust 

Podcasts allow the brand to build a relationship with the consumers. The brand can showcase its identity and personality through podcasts by creating engaging content in order to connect with the audience. Podcasts are a great way to connect with people. As trust is vital for a business to get more sales, podcasts pave the way to create a bond with the audience. Consequently, you can create a loyal follower base for your podcast. More people equals more sales. This can help a brand to grow massively.

Ability to reach new audiences 

When your podcasts are engaging and carry out engrossing content, you naturally generate attention and better conversations. This enables them to reach more people, new audiences. Once your podcast gains loyal followings, you can enhance the credibility of your brand too. If Your content is fascinating, the audience will approve and share your content which will significantly benefit your brand. This expansion of the follower base will increase the profitability of the brand. The tricky part here is to make your podcasts exciting and capitative enough for the followers to come back for more.

Creating solid content to drive brand awareness

Making a unique and authentic entrance to the podcasting world by creating solid content is very important to create brand awareness. To establish a unique brand presence, the brand should be mindful of the content they will be putting out. As the podcast showcase the personality and the voice of the brand it is beneficial to create authentic content that grabs attention. A Brand is a feeling. You can offer that feeling to your consumers through your podcast.

To learn how to use hashtags to create brand awareness check out:


 Creating Social Impact 

If your podcast generates discussions and conversations on topics that need to be addressed, that gives out the notion that your brand is creating a positive social impact. This is a marketing tactic, a strategy used to enhance brand awareness. Hence, you can use this to present your brand to the audience as a friendly and cooperative brand.


Can podcasts really drive brand awareness? In this modern era, Podcasts are considered one of the best ways to consume information. As digital media keeps on evolving it is critical to make maximum use of the advantages it offers. Moreover, listening to Podcasts is becoming a habit. They are affordable and less time-consuming. Also, a great platform to use to level up your brand. You can promote your brand and monetize your podcasts through sponsorships, advertisements, and collaborations as well. Since the podcast industry is rapidly growing you can make use of it to expand your brand awareness which will help your brand to grow to a great extent.

Check out our podcast series here: AIESEC Apple podcast – Creativity without constrains

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