Excel at time management to boost productivity

“Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil. It’s more about priorities, planning and fiercely protecting your time.” – Gary Keller

I often find myself locked up in my room with books and assignments scattered all over, but at the end of the day the amount of work I have actually completed is less than a handful. I’m sure this is the case for most of you. We tend to prioritize working hard over working smart and we fail to achieve the results we want. The key to being productive throughout the day is effective time management. Time management is a skill that needs to be learned and improved. It also requires adapting to new behaviors and disciplining yourself. It might sound like a tough route but once you adapt to a productive lifestyle, your success will be closer than you think. 

Assess how you spend your dayMan moving clock arrows and managing time. Free Vector

Before rushing into creating a schedule, you have to assess how you spend your day. Think about which time of the day you are most productive, how many hours you separate for studying, how often you take breaks while studying, what are the personal commitments you have, how many hours you sleep, and what are the distractions you come across. Evaluating your current lifestyles is the first step for effective time management. 

Create a schedule you can stick to

The next step is creating a practical schedule that you can follow through. Schedule your work during the time you are most productive and align other personal commitments accordingly. For this you can use a scheduling app that notifies you about the upcoming tasks for the day. Some people find paper planners work better. It’s up to you to figure out what’s best for you. 

Identify your priorities

Make a list of work that needs to be completed within the week. Then categorize the work as urgent, important, not important and make sure you schedule the urgent work before the rest. That will prevent you from being  stressed out  throughout  the week. Keep your priority list visible all the time so you can keep track of your progress.

Taking a break is a must

Always make sure that you allocate a healthy amount of time for relaxation and enjoyment every day. Having a harsh schedule with back to back work will drastically minimize your work efficiency. Separate time in your schedule as free periods so that you can resume your work with a fresh mind. 

Get rid of your distractions

The worst enemy that hinders our productivity are electronic devices. If you feel that you are reaching out to use the mobile phone every time you feel bored, keep your phone in a place that is not easily accessible. You can also put time limits to apps so that you won’t spend too much time unnecessarily on social media. Identify what distracts you the most and find a way to break free from it. Student using laptop in library

Where there’s a will, there’s a way. At the beginning it might seem hard to follow these steps but with time you will train your mind and body to become productive. Visualize the future you want to have and do anything to make it a reality. 

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How to design written content to attract your target audience.

I’m sure you have come across multiple Facebook and Instagram advertisements everyday. You usually scroll past them so quickly that you lose track of how many advertisements you have dodged. Surprisingly, sometimes you visit the advertised websites and end up adding items to your cart. The success of such an advertisement solely depends on how well the writer has presented the product to the target audience. From a simple Instagram post to a professional business proposal, the effectiveness of your final design depends on how well you have created the written content. Let’s dive in to see some tips and tricks on how to design written content that people can’t say NO to !

Know Your Audience

Just like considering the likes and dislikes of your partner before buying them a birthday present, you should know their interests, attitudes and values before drafting the content. Knowing your primary and secondary target audience is essential. Primary audience is your existing clients or followers, and the secondary audience is far more broader and includes anyone that will become a potential client. Hence tailoring your content in a way that directly speaks to your audience is the  first step. 

Understand your purpose

Before digging into the writing process, understand why you are writing. It can be either to engage your audience, educate your audience or convince your audience to take action. Having a clear goal of your content will be useful to generate leads, retain the existing customers and influence the future market. 

Language & Tone

Once you identify your audience, you have to decide on what kind of language you are going to use. If you are targeting  youth, try to use conversational and friendly language. If you are targeting the older crowd, use a language they can connect and build trust with. You can strategically incorporate emotion to the content to build a good rapport with the reader.

Keep it short & simple

Would you rather use words like ‘exuberant’ and ‘halcyon’ when you can simply say ‘excited’ and ‘calm’ ? Always try to keep the content simple and easy to understand. Make sure the readability of your content is satisfactory. Always keep your sentences as short as possible. Structure your content in a way that the audience can grasp the idea from the first glimpse itself. 

Tell a good story

A good story that resonates with your audience is the most effective way to connect with the reader. Storytelling is a strong marketing skill and when implemented effectively it can boost your target audience instantly. Telling a story through your content can automatically build purpose and win the loyalty of your audience. Keep it true and keep it genuine. Nothing can beat a great story. 

Be organized 

Written content for online marketing

If the reader doesn’t find the specific information they are looking for easily as they scan through the content, they will move on. Make sure that you arrange the content from the most important to least important information. Instead of using heavy paragraphs and never ending sentences, use bullet points and sub heading so that the reader can conveniently skip to parts that interest . Sub headings will not only allow the reader to navigate through the page but also help your content to rank higher in search engines. 


Leave them wanting more

No matter what kind of content you are writing, use a strong Call-To-Action in the end. You can include a video that will spark curiosity, add a third person the reader can contact for more information, or links to other related blog posts they can read. The main target of this is to promote the reader to share your content with friends and family. You can use action words such as ‘download’ ‘sign up’ ‘learn more’ and attach a link to complete your Call-To-Action. 

In the end it’s all about producing content that adds value to your reader. The size of your audience doesn’t matter, what matters is that your audience is listening. 

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Ultimate Toolkit to Build Your Organization’s Post-COVID Persona.

Anyone can lead when the plan is working, only the Best can lead when the plan falls apart

 A leader in crisis is a leader indeed. Covid-19 was a real-life test upon large-scale to small-scale businesses which pushed them to revolutionize their stagnated business approaches. It pushed them to bring their ‘A game‘ when creating the Post-COVID persona. The global economy reached the tip of a cliff and the bold leaders had the courage to jump off the cliff, only to land on greener grass. Long-term business development strategies of companies took a toll as Covid-19 triggered the global economy. 

Inflation Post-COVID Persona

Inflation increases with the global economical crisis.

The turbulence caused by the pandemic emphasized how companies should focus on identifying their strengths, weaknesses, and the importance of rebranding themselves to adjust to their Post-COVID persona. Companies were forced to undergo a head-to-toe transformation, as they had to either adapt or become extinct.  With technology evolving into a vital element of our lives, companies used advances of Artificial Intelligence to fill the void brought by the pandemic. This elevated the entire customer experience into a new normal. 


It’s all about building faith over fear

Managing a crisis is an inevitable part of the role of a business leader. As the COVID-19 outbreak came with its extreme levels of uncertainty, it is essential to rebuild customer loyalty to get your business back on track. The first thing is to understand your customer’s priorities. To get a clear view of what the customer expects from you, you can send out an email survey. It should be the utmost priority to maintain strict health guidelines even when the pandemic neutralizes. 

Use of thermal body temperature post-Covid

Automated thermal body scanners

Installing elbow door handles, using air purifiers in elevators, implementing QR code payment methods, using automated thermal body temperature scanners are some among many modern methods to contain the virus. Social media can be utilized to build a responsible and trustworthy  Post-COVID image of your brand to encourage the buyer to keep choosing you.

Boring will put you out of business

The comeback should definitely be stronger than the setback. Shifting from a physical consumer persona to an online consumer persona is the most essential change organizations have to undergo. Startup businesses and existing businesses can utilize Instagram, Facebook, and Tik-Tok for digital marketing. Creating a virtual reality in-store experience, introducing interest-free installment plans,  live product demonstrations, and conducting informative webinars to build customer trust are some innovative techniques. It should be the utmost priority to build a digital experience where the customer feels valued

Go global or Go home

With most organizations shifting to a virtual work environment, it has influenced companies to think globally. The local target market reduced greatly as inflation skyrocketed with the economical crisis. Hence extending business plans overseas is definitely the smarter option.

Use of digital currency post-Covid

As a result of Covid-19, cashless transactions have become widely used.

Companies can focus on hiring foreign staff that aligns with the business persona. That can help to bring in a global perspective to the internal network. You can either sell products to customers in export regions, collaborate with a foreign business partner, or merely use social media.


Don’t fear the change, Embrace it

Nothing is scarier than venturing out to a new territory. Hence, taking proper leadership is all about being up for challenges, thinking outside the box, and saying yes to change. Likewise, you never know your true capabilities until you take the first step outside your comfort zone. COVID-19  allowed organizations to build their Post-COVID Persona by exploring a new wave of tools and software. It also enabled organizations to adapt to lifestyle changes. Every dark cloud has a silver lining, so why not chase it?

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