Being Inauthentic – Leveraging Your Body Language during Business to Business (B2B) Approaching

” You can tell a lot by someone’s body language ” Harvey Wolter.

The language, what is a wordless matter because they are 100 times more powerful than your words. This means that as your colleagues listen to your gestures, voice intonations, posture and eye contact are speaking louder. You don’t always need to speak to say something. The expression “ A picture is worth a thousand words” more or less sums it up. Even though you have all the right things going for you – great education, awesome performance reviews, you name it. But it still is not getting the promotions and upward mobility opportunities you deserve, Know what is holding you back. It’s your Body Language.

Body Language - Business marketing - AIESEC

Business Marketing | Handshakes, Eye Contact, Posture, and Smiles

People subconsciously use your body language as a roadmap to discover your intention and credibility. And they form automatic conclusions about you in the business world. Body language like the way you hold yourself in a meeting either harm or enhance the message you’re sending. Body language in business sets the foundation for people to communicate with others on a deeper level.  Your facial expressions and body movements, the things that you don’t say can often convey some largest volumes of information. The way you present yourself will change how your consumers feel about you. So the importance of body language in business communications can’t be overestimated.

Three types of body language trick to master in the business world, at Business to Business (B2B) Approaching.

3 types of body language - B2B marketing

Assertive, Rapport – building & Calming body language

Your body language is one of the most critical aspects of your brand. If you’re always walking around with your arms crossed and a scowl on your face, then your appearance will affect how willing other people to work with you, or even buy products from you.
If you’re just starting, or you are a new manager, or even if you’ve been the boss for a certain time, here are three types you may need to use frequently in your business communication.

1. Assertive body language

Often, in the business world, if you want to build an effective brand, you’ll need to show a confident and forceful personality in your opinions and points. There are a few body language tricks that are signs of strength.

Firm stand, well balanced on both legs, open body (arms close to the body), eye contact (but not staring someone down), slow rate of blinking, respecting personal space, open palms of hands, shoulders relaxed but not slumped, no tension in the face.

2. Rapport – building body language

Sometimes, an assertive posture isn’t the best option in the business world. You don’t always need to show your dominance in space; you can also use your body language to convince others that you’re a friendly, and welcoming person.


Body posture, Distance from you, Gestures, Energy level, Rate of breathing

To show that you understand their point of view, enter their world by mirroring their speech and other mannerisms using the above clues to guide you.

Point your feet:

If you want to use your body language for business to put a consumer at ease, point your feet and angle your body toward that person you are speaking with.

3. Calming body language

When things don’t go according to plan, calming body language is a great way to maintain the situation in your favor. People need to use body language tricks to calm other people down and make sure that they don’t seem to be threatening to others.

Keep your arms open:

This is a naturally defensive position. If you want to stay calm and open-minded, be sure to leave your arms loose at your side. If you appear to be defensive, then the person you’re communicating with is more likely to become defensive too.

Relax your body a little:

If your lips are tight, and your body is tense, the people around you will automatically begin to feel nervous too.

Do pick up on inauthenticity

Inauthenticity-B2B Marketing -AIESEC

Be inauthentic during B2B handling | Move from indifferent to a friend | “Play nice”

Based on your behavior, the other person chooses unconsciously from 4 different categories.

A friend, a predator, a potential sexual partner, or indifferent.

In the business world, at Business to Business (B2B) approach, you have to be inauthentic to make verbal – nonverbal alignment perfect.


How do we move from indifferent to a friend?

  • Smile
  •  Eyebrow up (“I recognize you”)
  •  Open body language ( Honest and trustful )

Mark Bowden, an expert in body language and human behavior speaks about the dangers in trying to use it as a litmus test for personal behavior and he believes authenticity isn’t something everyone should strive for, necessarily. There have been more times than one can count when being less genuine has saved everything from their pride to the role at work.

Being inauthentic in your body language to please others and make them feel commendable about you matters at Business to Business (B2B) approach. It’s really important how you sometimes have to “play nice” and do things you’d rather not because it’s important to people you care about, your stakeholders.

Sometimes you have to slap on a mask just to get ourselves through a tough time or a situation we face at our business which is beyond our control. The judicious use of masks is what makes it possible for you to endure certain people and eliminate circumstances without leaving a trail of casualties in your wake.

Body language, non-verbal communication comes naturally. You have so little control over your body language because it happens for the most part unconsciously. Being inauthentic in the business world is getting your inside matched to your outside at your work.

As an example, you often have to get out your “I can do this” mask when inside you’re terrified of taking the next step, otherwise it contradicts your verbal communication because contradictory communication breeds distrust and leads your stakeholders to question your credibility. So, when you celebrate being who you’re not, remember that a little inauthenticity now and then isn’t a bad thing any time of year in business communication.




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Coca-Cola is stepping to ‘Refresh the World and Make a Difference’ challenging Coronavirus

Coca – Cola, the world’s largest beverage company who is the No.1 provider of both sparkling and still beverages through the world’s largest beverage distribution system grew up with the purpose of ‘ Refreshing the World and Making a Difference’. It’s about how they refresh people and communities. It’s about how they make a difference in people’s lives, communities, and our planet. They think expansively how to refresh people in both body and spirit. They’re also clear on their vision which is to CRAFT LOVED BRANDS ACTING SUSTAINABLY for A BETTER SHARED FUTURE.

Coca-Cola Purpose

Coca-Cola | Refresh the World and Make a Difference | continuing to make and deliver the essential beverages local stores and communities need during this challenging time.

Almost every beverage category represents what people like to drink, how they drink it. And refreshment of the world in a physical sense and also in spirit. They craft brands that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet. Their response to the Covid-19 pandemic reveals how The Coca-Cola company cares about the health of consumers as well as the health of the planet.

Coca-Cola Commits 130 LKR million to support COVID-19 relief efforts.

The Coca-Cola System in Sri Lanka has donated LKR 130 million to support COVID -19 relief efforts in the affected communities. This immediate support is directed towards the supply of COVID-19 testing kits, protective equipment, drinks, and foods to the Ministry of Health (MoH) and to vulnerable communities believing that by working together and being there for each other, they can make a difference. The Coca-Cola Employee Disaster Relief Fund is always active to help people when disasters like Coronavirus strike and unexpected expenses come up. In this way, the Coca- Cola system is finding ways to re-deploy resources to help meet the needs of first responders, healthcare workers, community organizations, and more.

Commenting further on the donation pledge,

In the event of donating the pledge, Sundeep Bajoria, Vice President, South West Asia, and M&A at The Coca-Cola Company said, “The world is facing an unimaginable situation and a time of crisis like the present one, requires each one of us to make a positive contribution. Fighting COVID-19 requires each one of us to come together and shoulder this responsibility. In keeping with Coca-Cola’s global purpose to ‘Refresh the World and Make a Difference’, we stand in solidarity with the Government and the people of Sri Lanka in their hour of need.

Coca-Cola Logo

Coca-Cola | Together We Can

“We are proud to commit LKR 130 million to enhance the capacity of the nation’s healthcare systems to combat COVID-19, whilst extending sustenance and empathy to marginalized communities. We hope our contribution empowers frontline health workers as it will equip healthcare facilities with essential medical supplies.”

“We care for the well-being of the nation and are committed to the national cause of defeating this virus. Let me also on behalf of Coca-Cola in Sri Lanka, sincerely thank those who have been working tirelessly to keep all of us safe through the crisis, particularly those on the front lines in the healthcare community.” Further, he completed his statement.

Closely together with AIESEC Sri Lanka.

Coca – Cola, one of the most contributing National Partners of AIESEC Sri Lanka takes steps every time to fight against global challenges we face. It is directed towards achieving a more sustainable future for all. AIESEC Sri Lanka involves Awareness, Understanding, and Action towards the Youth 4 Global Goals. So the contribution of Coca – Cola adds a commendable value to this involvement of AIESEC. Coca-Cola has been doing its part to help prevent the further spread of the virus from the start of the pandemic. They ensure to continue refreshing people and making a difference for the people in our communities and the workplaces, always putting the health, safety, and security of people first.

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COVID-19: Current Safety Information

Safety always comes first. In the light of the novel Coronavirus (COVID-19) outbreak, we advise you to ensure you are aware of the latest information available on the WHO website and through your national and local public health authority before making travel plans with AIESEC.