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World Mental Health Day 2019: focus on suicide prevention

World Mental Health Day 2019: focus on suicide prevention

The World Health Organization recognizes World Mental Health Day on 10 October every year. This year’s theme set by the World Federation for Mental Health is suicide prevention. Every 40 seconds, someone loses their life to suicide. Each of us can play a role to help prevent it by making everyone well aware.

According to statics data of WHO, Close to 800000 people die by suicide every year. Furthermore, for each suicide, there are more than 20 suicide attempts. Suicides and suicide attempts have a ripple effect that impacts families, friends, colleagues, communities and societies. Suicides are preventable. Much can be done to prevent suicide at individual, community and national levels.

Suicide occurs throughout the lifespan. It is the second leading cause of death among 15-29 year-olds globally, the younger generation who is much needed to develop this world. Suicide occurs in all regions of the world. In fact, 79% of global suicides happen in low- and middle-income countries.

While the relation between suicide and mental disorders (in particular, depression and alcohol use disorders) is well established, many suicides happen spontaneously in moments of catastrophe. Further risk factors include the experience of loss, isolation, discrimination, a relationship break-up, financial problems, chronic pain and illness, violence, abuse, and conflict or other humanitarian tragedies. The strongest risk factor for suicide is a prior suicide attempt.

Much can be done to prevent suicide. WHO recommends four key interventions which have proven to be effective.

  • restricting access to means
  • helping young people develop skills to cope with life’s pressures
  • early identification and management of people who are thinking about suicide or who have made a suicide attempt, keeping follow-up contact in the short and longer-term
  • working with the media to ensure responsible reporting of suicide.

Collectively, WHO’s approach to suicide prevention is known as LIVE LIFE (leadership, interventions, vision and evaluation). This approach is the source on which comprehensive national suicide prevention strategies should be established.

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Wilpattu is dying and Ella on fire, what is happening to Wonder of Asia?

Wilpattu is dying and Ella on fire, what is happening to Wonder of Asia?

Wilpattu is Sri Lanka’s largest national park, located in the Northwest coast lowland dry zone of Sri Lanka. The park is located 30 km west Anuradhapura and located 26 km north of Puttalam (approximately 180 km north of Colombo), covering 110000 hectares approximately. Not only is it large in size, this National Park is home to 605 different plant species and 328 animal species and its heritage date back to the Vijaya-Kuveni era of Sri Lanka and possibly events predates this era.

Since 1938, the area of the Wilpattu National Park was expanded from time to time. According to environmentalists and nature lovers, at present around 2500 hectares of this massive National Park have been destroyed. In February 2013, upon the instructions of the Presidential Task Force, which was formed to handle the resettlement at that time, resettlement of persons in the National Park commenced. In this disastrous set-up, the Minister of Industry and Commerce Rishad Bathiudeen plays the main role. He says that around 2000 families will be living in these villages adding that at present only fraction less than 50% of that number have been settled. According to the Forest Conservation Ordinance, it is illegal to construct permanent or temporary settlements, roads, and farmlands in such a forest area. Wonder of Asia got such marvelous incidents taking place.

As this continues until this date, Sri Lanka will be going down in history as the country which deliberately permitted the devastation of one of its unspoiled beauty-spots not only of tremendous ecological value but also of archaeological importance. We all will be guilty for the fact of giving away a vital natural marvel to our future generations and our mother Earth.

Meanwhile, another news headline is blustering as, the major fire which spread across the Ella Rock mountain was extinguished after a 20-hour battle, but the damage it had caused is said to be extensive. Every year, towards the end of the dry season, forest fires occur. Occasionally it is of natural causes and often it is due to human activity. At present, unfortunately, there is no monitoring system implemented to stop fires from taking place and spreading.

Ella in Sri Lanka is a small relaxed town surrounded by the beautiful greeneries of nature. It is among the topmost tourist attracted places in Sri Lanka. Take one of the most beautiful train rides from Nuwara-Eliya to Ella and fall in love with the surroundings. And now these surroundings are on flames. To protect our greatest assets, a greater effort is always required. Unless we take action today to protect Ella, we will remain only with burnt ashes of wood for our future generation.

According to the Sustainable Development Goals set by United Nations, which are the blueprint to achieve a better and more sustainable future for all, take urgent action to combat climate change and its impacts is the number 13 and Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss is the number 15 of them. Both the aforementioned goals are despoiled in the scenario of our country. These goals are set to be achieved by the year 2030. But as per the current workflow, we are running towards the other end.

Without action, the world’s average surface temperature is likely to exceed 3 degrees centigrade this century. This will cause a massive change in our climates. Most probably you may have heard your elders are complaining, this is not the raining season but floods are everywhere. This is not the dry season, but no water to be found anywhere. We are already facing the consequences of our actions to nature. Red alert is already passed by nature. If we continue to ignore it further, the date of extinction of life on earth is not far away.

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The power of emotional marketing

The power of emotional marketing, ready to be impressed on first sight

Look upon these people in the pictures below. What emotions do they raise up in your mind? Does it matter that they’re amused? Does it matter what they’re wearing?

Absolutely yes.

You may have heard the phrase, “first impression is the last impression”. It has been scientifically proven that it is felt within a fraction of a second. It’s what we just about consider prior to buy a product or obtain service. Even though we consider ourselves logical and modern human beings, the majority of our decisions are made by the traditional, instinctive subconscious part of our brains.

Branding is “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Emotional branding then is creating an emotional connection to one company that separates it from the rest, creating brand loyalty over time. That’s the strategy used by all the well-established companies all over the world to reach their consumers.

Apple may be the perfect example of a company that utilizes emotions to create a connection with consumers and brand loyalty over time. Apple’s branding strategy uses simplicity, a clean design and most importantly, a desire to become part of a lifestyle movement. That they have named as “Apple’s Ecosystem”. Once you are in, there’s no way out. This well-crafted desire appeals to our most basic emotional need, to be part of something bigger than ourselves.

Emotional advertising plays a major role in this scenario. Research on advertising shows that the emotional response to an advertisement influences consumers’ intention to buy much greater than the ad’s content itself. Most of the time we end up buying things completely useless to us due to this well-aimed bullet through our mind. Celebrities and athletes who are close to our heart can be commonly seen in these ads. We want what they use, we want to be like them, train like them. Again companies have achieved their goal.

Emotional marketing helps people decide with their hearts, which actually has more influence on buying than their minds. Ultimately, no matter how logical you consider yourself to be, the truth is that we all make decisions based on our emotions. As customers become more focused on the importance of relationships in their buying decisions, people from all backgrounds have begun to align themselves with the brands that reflect their personal values and speak to their emotions. If anyone can add emotional marketing campaigns to their strategy, they could benefit from bigger profits, stronger revenues, and happier long-term customers.

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The ultimate guide to write a CV for a Sri Lankan company

The ultimate guide to write a CV for a Sri Lankan company

Curriculum vitae(CV) provide an overview of a person’s experience and other qualifications. In some countries, a CV is typically the first item that a potential employer encounters regarding the job seeker and is typically used to screen applicants, often followed by an interview, employment.It provides a summary of experience and skills of the candidate.


Your CV should be written according to British standards,for example ,up to four pages,with an accompanying cover letter and brief summary page.
CVs include information on one’s academic background, including teaching experience, degrees, research, awards, publications, presentations, and other achievements.
A resume is a one or two page summary of your skills, experience and education.
A curriculum vitae includes a summary of your educational and academic backgrounds as well as teaching and research experience, publications, presentations, awards, honors, affiliations and other details.
Your CV should be clear, concise, complete, and up-to-date with current employment and educational information.
Still not sure how to set it up? The following is pretty standard.

Name:-

Address:-

University Education:-

Previous work experience (last or current job is usually listed first) :-

Publications:-

Extracurricular Activities:-

Memberships:-

Additional skills:-

Cover Letter

A cover letter typically accompanies each resume you send out. Your cover letter may make the difference between obtaining a job interview and having your resume ignored, so it makes good sense to devote the necessary time and effort to writing effective cover letters.
A cover letter should complement, not duplicate, your resume. Its purpose is to interpret the data-oriented, factual resume and add a personal touch. A cover letter is often your earliest written contact with a potential employer, creating a critical first impression.

There are three general types of cover letters:
The Application letter which responds to a known job opening

The Prospecting letter which inquires about possible positions

The Networking letter which requests information and assistance in your job search

Effective cover letters explain the reasons for your interest in the specific organization and identify your most relevant skills or experiences (remember, relevance is determined by the employer’s self-interest). They should express a high level of interest and knowledge about the position

Sample Targeted Cover Letter

Your Name
Your Address
Your Phone Number
Your Email

Date

Name
Title
Organization
Address

Dear Mr./Ms. (Last Name) :

I am interested in the (position) on (Company). My resume is enclosed for your review. Given my related experience and excellent capabilities I would appreciate your consideration for this job opening. My skills are an ideal match for this position.
Your Requirements:

Company Requires for the job
Previews experience of the field
How to solve those problems how to handle the problems
Improvements and jobs growth of the current company

My Qualifications:

Current reading courses and any other educational programs
Current company jobs (Hiring, training, scheduling and management of staff)
Kind of driver’s license
Extensive experience in collegiate programming and management.
Excellent interpersonal and communication skills.
I appreciate your taking the time to review my credentials and experience. Again, thank you for your consideration.

Sincerely,

Your Signature (for hard copy letter)

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Lungs of Mother Earth is on Fire

Lungs of Mother Earth is on Fire, last days of life are numbered

Outrageous fires are ripping through the Amazon, the evergreen forest and ecosystem on which the whole world depends. This is the heart-breaking news flying through media at present for everyone who are having a heart. Even that is visible to the space, as astronauts have captured images of widespread smoke throughout Amazon from the International Space Station (ISS).

A record number of fires have raged throughout Brazil, intensifying in August. There have been more than 74,000 fires so far this year, the most ever recorded by the country’s National Institute for Space Research (INPE). It’s a roughly 80 percent escalation compared to the number of fires the country experienced over the same time period in 2018. The number of fires in Brazil this year is the highest on record since 2013. Unfortunately, more than half of those fires are taking place in the Amazon.
There are many reasons for this disaster to take place. According to experts, the Amazon rainforest is typically wet and humid, July and August are the region’s driest months. In the meantime, deforestation and a practice called slash-and-burn are to blame for most of the flames. People cut down patches of forest, allow the area to dry out, then set the remains aflame to make room for cultivation or other development. They might also set fires to replenish the soil and encourage the growth of pastures for cattle, as Brazil is the world’s top exporter of beef. Therefore, no doubt that this rise in fire activity.


When it comes to the affect on the environment, forest fires and climate change function in a vicious circle. As the number of fires increase, greenhouse gas emissions do too. This makes the planet’s overall temperature rise. As the temperature increases, extreme weather events like major droughts happen more often. In addition to that, deforestation contributes directly to a change in rainfall patterns in the affected region, extending the length of the dry season, further affecting forests, biodiversity, agriculture and human health.
Effects of damage to the Amazon extend far beyond Brazil and its neighbours. The area’s rain forest generates more than 20% of the world’s oxygen and is home to 10% of the world’s known biodiversity. This is the reason why Amazon is referred as the “lungs of the planet” and plays a major role in regulating the global climate. The world would drastically change as the rain forest is going to disappear, with impacts on everything from walking outside in sun to drinking water.
The fires are still active. If humans did not step forward to reverse the damage and prevent caused to it, our ash will be settled sooner within the ash of Amazon.

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