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Foreign employment brings a change to Sri Lankan corporate culture

Corporate culture is a representation of collective values, beliefs, and principles of the members of a certain company. It comprises unique values and behaviors which result in the social and psychological environment of a certain business to be distinctive. It’s not often that we find multinational corporates in Sri Lanka, where we see foreign employment. Therefore, it is seen that there is a stagnant nature in the opinions and work culture. Also, at times there is a lack of diversity and innovativeness. Thus, it is clear that the employment of foreign employees can create a positive impact and can bring a change to a monotonous work setting. There are favorable impacts that foreign employment can bring to Sri Lanka. Some of them are the creation of a global mindset, enhancement of international network, and increment of adaptability. Along with the said changes, the cross-cultural setting and the diversity drives the company to be innovative and creative.  

Enhancement of International Network 

Furthermore, the act of hiring a foreign employee affects the international networking of the company. This employment adds value to your workplace. With this employment, the company builds an international network. Hence, this helps the company to take international projects for the company, like expansion. There will be a remarkable enhancement in brand recognition.
Enhancement of International networking

Enhancement of International networking

Development of cross-cultural understanding

Apart from international networking ability, this employment will have a positive effect on the bond of the company workers. The diversity and the uniqueness of this foreign hire will result in the increment of employees’ bond over shared interests. The act of sharing cross-cultural knowledge and the innovative perspectives and approaches will play a major role in this. Therefore, hiring a foreign employee is a farsighted decision that a company can take, especially if it’s in a developing country like Sri Lanka, with a lot of investment opportunities.

Creation of a global mindset due to Foreign Employment

Enhancement o understanding between cultures

Enhancement of understanding between cultures

Foreign employment in the Sri Lankan corporate sector has a positive impact since it will enhance the global mindset of the involved parties. The diversity in perspectives and unique approaches to a problem at hand, allows the involved parties to educate themselves and to be innovative and creative. When foreign employees work in a company it creates a cross-cultural setting where people gain cross-cultural knowledge. It also leads them to equip themselves with new and creative ideas with the influence of diversity in the working environment. Eventually, when considering the said facts it is evident that the involved parties gain positive impacts such as enhancement of global mindset, sharing of cross-cultural knowledge, and the creation of international networks. It is beneficial for the organizational development and for the personal growth of individuals involved. Hence, it is clear that foreign employees can bring a positive change to the Sri Lankan corporate culture. 
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IGTV 101: A powerful tool to enhance your content

The recognition for content creation and consideration of it as a prospective career path is gradually increasing nowadays. The value given to the content on social media platforms such as Facebook and Instagram by companies, Entrepreneurs, and Celebrities, is increasing. IGTV ( Instagram TV ) is a stand-alone app and an app that can be used in tandem with Instagram. It is one of the most powerful tools that enhances one’s content and audience. Further, the limit of 60 seconds for videos is not imposed in the new app. Thus, the users are capable of publishing videos up to 1 hour via the web. This helps the users to promote their content easily.

Moreover, IGTV is designed for mobile-optimized viewing of high-quality long-videos. They are displayed in the portrait mode, which is the ideal format to watch the videos on mobile devices. Platforms such as Instagram are best suited for posting things as they happen. However, this platform is expected to be used as a platform that publishes complete and well-thought-out content. Since the content needs to be of high quality, IGTV does not allow the users to upload things as they happen. 
Moreover, both the apps, Instagram, and IGTV, are fully integrated even if they are different apps. Thus, IGTV broadcasts videos from the accounts you follow on Instagram. It relieves the user of the burden of having to follow them over and over again. Hence, it is clear that IGTV is a powerful tool that can go a long way in the social media world.

IGTV is a powerful tool that can go a long way

IGTV is a powerful tool that can go a long way

Post Teasers and Sneak peeks

IGTV is capable of arousing curiosity. In other words, the audience can have a taste of what’s coming in the future. The cherry on the top is, the content creators can reuse the previously published videos and give it a new twist! IGTV allows posting small clips of the existing content on Facebook or other platforms. It is very easy and convenient for the creators. It leaves content creators with a wide array of options. 

Get closer to the audience with Tutorials, Bloopers and behind the scenes

IGTV is a versatile and powerful tool that is capable of promoting products and increasing the engagement of the audience. IGTV allows publishing 1 minute to 15 minutes videos with mobile devices and 1-hour videos, in case you are uploading it via the web. This allows the creators to post more informative and planned-out content. Tutorials, Bloopers, and BTS (Behind the scenes) are some of the creative ways to win over a new audience and raise brand awareness. A lot of celebrities, Entrepreneurs, and influencers use IGTV for this purpose.

Raise awareness and share your thoughts

IGTV is capable of raising awareness regarding social issues and causes that people are passionate about. Also, it allows to post reviews and share thoughts and interests. Hence, IGTV has become the newfound best friend of Entrepreneurs, influencers, or anyone on the Internet for that matter. 

In addition to that, IGTV allows the creators to include links in the caption of the video. This allows them to direct viewers to their pages or to collect new leads. Also, it allows them to include CTAs (Call To Actions) regarding their causes and interests.

IGTV is the newfound best friend

IGTV is the newfound best friend

Moreover, AIESEC Sri Lanka posts small sneak-peaks from the #Leadershipisallabout podcast series, partnership videos, volunteering experiences and a variety of other videos on IGTV. It arouses curiosity and provides them with a chance to use the existing content to reach a new audience. Further, AIESEC Sri Lanka posts exclusive content for the youth and like-minded organizations. This allows us to increase engagement and easily reach the target audience.

In a nutshell, from the above-mentioned facts, it is seen that IGTV is a powerful tool that can be used in order to raise awareness regarding brands and social causes. It also allows us to reuse existing content and to create a new audience. IGTV is a simple user-friendly platform to view mobile-optimized and high-quality long videos. This app allows the creators to enhance and promote their content.

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