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Ways the Covid 19 outbreak is changing the behavior of Sri Lanka and How brands should adapt to the change

In a background where even the world superpowers have become the victims of the terrific outbreak of COVID-19, Sri Lanka is also experiencing massive changes in the usual social, cultural, and economic behavior of the country. Since the Sri Lankan government has taken the prevailing situation in the country into the serious consideration, following the guide line s recommended by the World Health Organisation (WHO), Sri Lankans have to adapt themselves to the new rules and regulations running inside the country in order to control the spreading of the virus among the citizens. Ways the Covid 19 outbreak is changing the behavior of Sri Lanka and How brands should adapt to the change Sri Lankans are usually recognized as a set of social and friendly human beings who give their priority to maintain the Customs and Norms practiced under the religions and the culture of the country. But under the outbreak of COVID-19, as recommended by the WHO, Sri Lankans are practicing the method of social distance, by staying indoors, limiting themselves to their houses. Regular practice of curfew has changed the usual way of living of the Sri Lankans, controlling the behavior of citizens further up to a certain extent. Curfew is lifted from time to time for different districts, allowing the citizens to buy the essentials for living. Yet traveling between districts is sticky prohibited. The change which has occurred in the service sector of the country is enormous since the government of Sri Lanka is practicing every possible method to reduce the collective behavior of the citizens. Except for the Health workers and the Police and the Forces, most of the workers in the private and government sectors are recommended to work at home or practice the least performances in order to reduce the spread of the Corona Pandemic. The face and the paradigms of the business and the economy of the country have become changed up to a considerable extent. Only the business that could adapt to the prevailing situation of the country will survive through the COVID-19 pandemic.

Social Media Utilization

Considering the new marketing trends in the country, Since Sri Lanka is practicing social distance respecting to the behavior recommended by WHO, the digital channels and the social media have received a huge boost. People are trying to find new ways to stay in touch with their relations and friends spending more time on social media including Facebook, WhatsApp, Viber, YouTube, etc. According to the analysts only in Sri Lankan Facebook’s messaging apps including WhatsApp, Instagram experienced 50% suddenly increases in usage. The number of TikTok users has become increased by 27% by the end of February. Viber has spiked massively in Viber communities of Sri Lankan showing growth by whopping 10-fold during March 2020. Ways the Covid 19 outbreak is changing the behavior of Sri Lanka and How brands should adapt to the change Sri Lankans are indeed using social media and digital channels to make themselves comfortable with the newly adopted rules in the country under curfews, which were put up on practice to reduce collective behavior. In this period of social distance, to cut off the boredom, to bring their minds out from the epidemic or just to make themselves engage in something productive, people use digital channels and social media and messaging apps increasing the number of users. Considering the digital channels, Google trend analyses of Sri Lanka indicate that the rate of using Netflix has gone up, showing the preference of Sri Lankans to get comfortable with the online streaming services. Online gaming sites also show a massive increase in the rate of users especially for the games run through Facebook. And also since the current rules and behavior of the country always change with the updated count of deaths and tested positive patients of COVID-19 inside Sri Lanka, people are more preferred to stay in touch with NEWS sites relying more on the online news sources.

Brands vs Customers

The trends of consumer behavior are changing rapidly giving priority to the essentials of living including food and medicines. Since traveling inside the country and across the borders have become limited up to a considerable extent, spending on traveling and dining – out has been reduced in massive amounts. But the demand for online shopping and delivery services has gone up since it’s prohibited for the citizens to walk for groceries under the curfews periods. It’s an obvious fact that marketers living in this era must be aware of these rapidly changing trends of digital marketing so that they can adjust their strategies to meet the demands. For instance, due to the increased rate of users for social media, digital channels, and gaming sites under COVID 19 pandemic, online marketing has become the most preferred trend of marketing since a massive crowd can be targeted directly through Facebook, YouTube, Netflix, etc. Ways the Covid 19 outbreak is changing the behavior of Sri Lanka and How brands should adapt to the change Due to the social distancing practiced in the country, there may be some possible changes in the behavior of the Sri Lankans as predicted by the economic experts which will directly impact the existence of brands and marketing. The citizens in Sri Lanka are advised to use messaging apps mostly WhatsApp to order medicines and also food directly from the shops and pharmacies, therefore, the rates of users for these online apps are so be increased even more including the elderly citizens. As a result of increased online activities, including messaging apps, online streaming, and online games, and increased internet data consumption is likely to occur. Visible rice of E-Commerce will be seen as online businesses will be benefited and practiced more with the help of digital marketing. Since traveling has become limited, people will spend more time with families and closer relatives finding ways to entertain themselves maintaining the social distance. Employers will come up with easier methods to work staying at homes and the Education System in Sri Lanka will adopt conduct online lessons, lectures, and examinations for both school and university students. Since the digital connectivity is to be increased to a massive extent, the analytics have predicted that average spending of hours of a person per day on special media will mark 4 hours by 2020 which indicated just 2.5 hours in 2019.

Digital Marketing

Ways the Covid 19 outbreak is changing the behavior of Sri Lanka and How brands should adapt to the change

Considering the above mentioned newly growing trends of Sri Lankans under the outbreak of COVID 19, it’s more possible to witness a massive change of digital technology for marketing, communication, and entertainment in Sri Lanka in the upcoming future. To exist the brands will have to follow more innovative methods without being opportunistic visibly. Since the Sri Lankan citizens need aids for living essentials under the COVID 19 Epidemic, promoting the brands through acts of charity kindness will inspire the customers to stay in touch with the brands.

Increase the spending on Digital Marketing and on Result Driven Digital Campaigns would help more for the brands be promoted among the crowd. And also the marketers of the brand should attempt for experiments through different platforms without being limited to a single method of marketing. Indeed, each brand should maintain an E-Commerce model to exist among other businesses since the competition is to become high as the people are more likely to use online services for every single thing during this era. Since Sri Lanka is going through a massive change in spending patterns, brands must anticipate and try to claim for themselves through digital marketing, innovation, and re-positioning to be survived in the prevailing situation in the country under the COVID 19 pandemic.

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A Leader is the one who knows the way, goes the way and shows the way

Implementing a new and a productive medium to bring the concentration of the Sri Lankan Youth more on the fact of Developing Leadership, The National Showcasing Team of AIESEC in Sri Lanka have initiated a Podcast Series which would bring out the strategies, visions, goals, optimism the great young leaders are maintaining throughout their journey of becoming the great personalities whom they have become today.

The Podcast Series was initiated on 8th of May 2020 at 7.00 p.m. through the ZOOM app, with the honorable participation of the Finance Manager in AIESEC International 20/21 for the term, the Member Committee President 19/20 Mr. Navodya Jayasinghe and the Member Committee President-Elect 20/21, the Member Committee Vice President for People Management 19/20 Mr. Sisitha Gayara, giving a fresh beginning to the new implementation focused on developing the Leadership among Sri Lankan Youth. As the moderator of the 1st discussion, the Member Committee Vice President for Outgoing Global Talent Elect 20/21, Mr. Pasan Wijayawardhana participated, adding more energy to this productive discussion brought out under the main topic of “How Leaders should adapt to the next 5 years”.

There may be thousand and one reason behind the factor of being an inspiring leader. Maybe because of the influence of some external force or maybe it is your internal will that inspires you to become a leader who leads the change. Raising his voice to respond to the 1st question of the discussion, ” What or Who Inspired you to become the leader that now you are today?” , Mr. Navodya Jayasinghe said that it wasn’t any external force that inspired him to become a leader but it was how the concept of reliability had been impacting his life throughout his leadership career. He always wanted to be reliable from the childhood and when growing up with different leadership roles, the passion to become reliable, accountable, and responsible taking the ownership of the responsibilities he was given, inspired him to become a leadership personality.

Mr. Navodya Jayasinghe

Answering the same question Mr. Sisitha Gayara explained his inspiration for being a leader telling that it was his passion to guide people, empowering them and helping them to realize their skills and talents as true leaders. Adding to that he said he was always inspired by the great leadership qualities of the great leaders of the world and those qualities which he saw also inspired him to develop himself to a leader throughout his journey. The next question which was based on pointing out the milestones of their AIESEC journey and the biggest challenges they faced in the journey of becoming a leader, was answered by Mr. Navodya Jayasinghe briefly explaining his 5 years of AIESEC career which started from playing the leadership roles of a Local Committee Vice President, Local Committee President, Membership Committee Vice President, Membership Committee President, and currently Finance Manager of AIESEC International 20/ 21 term. Further, he stated that he believed that the Local Committee President Role he held, as still challenging since that allowed him to develop himself a lot, giving him a powerful experience of leading the most amount of people throughout his journey. Except for that, he explained how the role of Member Committee President 19/20 term became challenging since that made him lead his followers, being highly solution-oriented in the situation that occurred due to the Easter Bomb Attacks in 2019. Briefing the milestones he passed and the challenges he faced throughout of his AIESEC journey, Mr. Sisitha Gayara answered to the same question telling that among all the leadership roles he held from Local Committee President to Member Committee President-Elect 20/21 term, he also believed that the role of Local Committee President as challenging since it made him realize the responsibilities and the gravity of a leadership role of guiding people, also keeping the core vision of the organization, being accountable to the decisions he makes to move forward as a leader. Adding to that he mentioned he expected the role of Member Committee President in 20/21 term, to be filled with challenges in the prevailing situation of the world under the COVID 19 Pandemic.

Mr. Sisitha Gayara

Since the main topic for the discussion was to consider the leadership in the next five years, the focus on development plans was given a priority throughout the discussion. Giving an insightful answer to the next question directed by Mr. Pasan Wijayawardhana focusing on the fields which took the highest attention of these two leaders in their development plans, the Finance Manager of AIESEC International and also the Member Committee President in 19/20 term Mr. Navodya Jayasinghe answered the question 12, mentioning that Leading the Transformation was the concept he implemented during his term as the Member Committee President. Then he explained more about how his team brainstormed about leading the transformation through innovation and technology in order to develop the skills, knowledge, and the experiences of Sri Lankan Youth regarding problem-solving and creative, critical thinking. Answering to the same question, Mr. Sisitha Gayara the Member Committee President-Elect stated that being solution-oriented would be the biggest confidence that a leader should have since there might be some hard times where we would not be able to continue the same development plan which we initiated at the beginning of the term. Adding to that he said he was focusing on development plans which concerned more about developing leadership, increasing the number of cross-cultural exchanges, but with the current situation under the outbreak of COVID 19 Pandemic, he would have to think out of the box yet still focusing on developing leadership since it is the core vision of this amazing organization. Going deep in his response, he mentioned that as he discussed with the team of Member Committee Vice Presidents, he would concern more about Financial Management, Membership Management, and Innovation would be the key focusing areas in the term 20/21. Mr. Pasan Wijayawardhana raised his next question focusing on the role of leadership through uncertainties. Responding to the question, “As a leader which methods you would practice to motivate your followers in order to ignite their enthusiasm in engage in achieving success even in uncertain periods?”, Mr. Navodya Jayasinghe related to the period which they had to survive through the incident of Easter Bomb Attack, where they had to cease all most of the operations done through AIESEC in Sri Lanka. Taking that as the example he mentioned that never forget the core purpose of the AIESEC organization which is to build and develop leaders developing confidence in order to face future challenges. Further, he mentioned that uncertainties would be the best opportunity to develop leadership taking the uncertainties as the strength and the inspiration. The next question was directed to Mr. Sisitha Gayara regarding the importance of demonstrating integrity for a leader to maintain healthy relationships with the followers. Responding to that question successfully, he stated that according to his view being true to ourselves and our words can be introduced as Demonstrating Integrity. He mentioned that leadership is always connected to integrity and if a leader needs to build the trust he must be authentic and he should demonstrate integrity to inspire the followers to build faith in his actions. The focus of the next question was on the possible changes and the new trends in the community that would occur with the challenges the world would face in the future especially after the COVID 19 Pandemic. Raising his voice for this question, Mr. Navodya Jayasinghe stated, he strongly believed the fact that the people who work in any cooperation, the organization would realize the difference between a Manager and a Leader by the end of the COVID 19 Pandemic since this has given a great opportunity to see the transparency of the actions they make. Further, he mentioned that he wished to see an enormous change in the educational system in Sri Lanka mostly in the fields that the students and the educational industries would focus on. Going deep into his point Mr. Navodya Jayasinghe mentioned that Sri Lanka is still having a system where the responsible parties persuade the students to focus only on few specific subject areas which narrow their ability of thinking and innovating further. This is expected to be changed since the community now would have a better understanding and a perspective regarding the demand for true leaders who have vast experiences, knowledge from various areas with the ability to come up with effective solutions for the upcoming challenges. AIESEC; as the world’s largest youth-run organization of the world, always concerns more about developing true leaders to the world who inspire the followers also developing himself, going through practical experiences in the challenging environments. Coming to the last few minutes of the 1st discussion of the Podcast Series powered by the National Showcasing Team of AIESEC in Sri Lanka, Mr. Pasan Wijayawardhana directed the final question to Mr. Sisitha Gayara questioning about the importance of having precise and well – defined goals regarding the future of the AIESEC in Lanka. Responding to this question with full of confidence, Mr. Sisitha Gayara stated that that visionary leaders have a lot of followers and well-defined goals followed with the visions. Further, he mentioned that the role of a true leader must be guiding the followers, therefore a leader must have a crystal clear vision and well-defined goals in order to make a positive impact on the followers. The 1st discussion of the Podcast Series initiated and powered by National Showcasing Team of AIESEC in Sri Lanka which is focused on Developing Leadership, terminated successfully revealing the journeys of the triumph of two great Leadership Personalities.
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Would You Dare to Travel under the Outbreak of Covid-19 ?

Due to the outbreak of Covid-19 across the globe, the safety of traveling has become increasingly complicated. To prevent the spreading of Corona Virus, the countries are following different measures and among them traveling has become one of the most considered section since the outbreak of Covid19 mainly occurred through traveling across the borders. If you are a traveller who is confused between whether to cancel or continue your traveling plans, it’s important for you to know the security measures, the countries have taken to prevent spreading of Covid19 domestically or globally before planning your travel.


Since most of the countries and territories in the globe are currently experiencing an active outbreak of Covid-19, the governments are advising the citizens to avoid all non-essential travels overseas considering the health risks and travel restrictions due to the outbreak of Covid19. As the security measures, some of the countries around the world are imposing strict travel restrictions. Travels and travel plans have been disturbed worldwide in large scales resulting a huge reduction in passengers and foreign outcomes. And also most of the air routes will not remain commercially viable. The options for the travelers to travel or get home has been reduced dramatically with the increasing danger. Therefore the countries are advising the citizens who have traveled overseas to consider returning home as soon as possible.


In any case, where you will have to travel from country to another country under the outbreak of Covid19, be aware that you may be placed in quarantine, be required to self-isolate. And also your travel insurance may be affected by the outbreak of Covid19. Therefore contact your travel insurer for any concerns about whether you are covered by your insurance policy for any potential Covid19 related expenses. Most importantly make sure you can access money to cover emergencies and unexpected delays in your travel plans.


The official websites of the Centers for Diseases Control and Prevention (CDCP) also provides the updated information for the travelers to plan their travels avoiding restricted territories. Most of the times, this travel guidance is provided through travel health notices which are based on the potential health risks declared by different travel destinations. These travel health notices are designed as Level 1, 2, 3 or 4 based on the on the current situation in that particular destination.


In order to prevent the spreading of Covid 19 , nations across the globe have imposed travel restrictions internationally and locally. Below mentioned some of  the security measures which have been imposed by the countries considering the current situation of Covid 19.


On 19 March , the State Department issued the Level 4 advisory, recommending that United States citizens avoid any global travels. According to the updates given through the security measures on 20th March, in the Africa the governments of Ghana, Kenya restricted flights from all the countries and only the permanent citizens of these countries will be allowed to enter the country through airports. Morocco , Namibia and South Africa have not imposed security measures to restrict  the travelers to enter the country except the travelers from countries that have reported Covid-19 cases.


In America , the governments of Argentina, Bolivia, Colombia, Mexico, Uruguay , Venezuela have banned the flights from Europe and Asia  while Chile, Ecuador, Salvador, Guatemala, Dominic Republic and Peru have imposed security measures globally, restricting the flights from all the countries. Canada has restricted the flights from United States while Brazil has not imposed high security measures instead Brazil government has announced the citizens to be in alert with the current conditions of Corona 19.


In Asia most importantly in Sri Lanka, The Civil Aviation Authority has declared to cease the international operations of Jaffna International Airport from March 15 until further notice. The airports will only be opened for domestic flights. Further , visas on arrival have been suspended and no cruise passengers are allowed to disembark. As another security measure , Sri Lanka has banned the travelers coming from the countries which have reported cases of Covid 19. Every passenger, must undergo temperature screening , 14 days of quarantine and indeed they must fill out a health declaration.


Not only Sri Lanka, but also China, India, Japan , Malaysia, Myanmar, Thailand highly recommend any travelers from any country specially from the countries with reported cases of Covid 19 , to undergo 14 days quarantine in order to prevent the spreading of Covid 19 inside the countries.


Imposing the security measures in Europe, European Union announced a closing across the boarders for 26 countries with more than 400 million people for upcoming 30 days. These 26 countries of European Union, included Austria, Belgium, Bulgaria, Croatia, Cyprus etc. Yet Ireland, a member of European Union, has not imposed border closings since Ireland is bound with Britain by passport-free agreement. In other hand Britain has not shown any interest towards implementing the border restrictions.


On March 19, Australia’s prime minister imposed a travel ban on both non-residents and non-Australian citizens entering the country. In New Zealand only New Zealand citizens are allowed to enter the country followed by a self isolation as a self quarantine.

Kingdom of Saudi Arabia has cancelled all Umrah and tourism visas from affected countries and it’s mandatory for all the customers flying into the kingdom, filling a Health declaration before arriving. Also, Saudi citizens and residents living currently in SA not allowed to travel to the UAE, Kuwait, Bahrain, Lebanon, Egypt, Syria, Iraq, Italy, Korea.

It’s wiser to avoid non-essential travels to the countries and the territories with confirmed cases of Covid 19. The governments have the authority to impose security measures including travel restrictions and quarantine requirements to prevent the spread of the virus. These measures may be imposed at short notice and specific details updates may be changed rapidly. All the citizens including travelers should stay informed of measures being taken by the authorities.


To be acknowledged on countries and territories which have Covid-19 related border restrictions affecting foreign nationals, including travelers in transit, always stay in touch also with International Air Transport Association (IATA) website before planning your traveling destinations. It is totally up to each country to enforce these new measures with the complete authority to make any changes on who they allow in and under which circumstances. Further, it’s always your responsibility to make sure to take care of yourself by maintaining basic hygiene for the well-being of yourself and of whom you associate during the travel.

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The positive impacts of Global Volunteering Projects on the Local Community towards achieving Sustainability

In a world where all most all the countries are in a competition to chase the rapid development 4.1 % of Sri Lankan population lives below the International Poverty Line. The recent researches declare that the Per Capita Income in Sri Lanka indicates a less value compared to other developing countries. And also the unsatisfactory Gross Domestic Production of Sri Lanka shows a lapse in the growth rate of the economy. According to the ideas presented by Lee Kuan Yew , the founder of modern Singapore, in order to boost the economic growth rate of any country, the Agricultural sector ,Service Sector and Industrial Sector of that particular country should contribute to the development process of the county through different levels , focusing on sustainability.

As a non governmental , non – for profit organisation which promotes cross cultural awareness among youth, AIESEC is aimed to work towards achieving sustainable development goals impacting positively on the people. Global Volunteering which is known as GV projects in AIESEC bring together the International Youth from different countries making them work in challenging environments for different projects, meanwhile developing the living standard of the local community.Various National GV projects find their setting in different Sustainable Development Goals (SDG) declared through United Nations.

Addressing the 4th Sustainable Development Goal of “Quality Education” the project “Alphabetz” targets Nursery Education where the local students get the opportunity to brush up their skills in English language from the childhood under the foreign exposure. Adding to that The project “Inspiro” is focused on improving the English Literacy in local school students through workshops and sessions conducted by foreign undergraduates.

To address the 3rd SDG of ,” Good Health and Well-being” AIESEC has designed some projects including the National Project ” Heart Beat”. This project brings the foreign volunteers to Sri Lanka, who are interested in Ayurvedic Medicines offering them the opportunity to learn about Ayurvedic Herbs and Medicines in Sri Lanka also sharing their medical knowledge and methods with local community. Interactive School Sessions constructed through this project guide the local student to maintain the a good health from their childhood. Further addressing the physical and mental well-being Blood Donating Camps, Sessions with Cancers Patients are conducted under project “Heart Beat.”

Focusing on the 8th SDG of “Decent Work and Economic Growth” some of the GV projects are designed for the foreign entrepreneurs to meet leading local entrepreneurs to gain a sound knowledge on the entrepreneurship in Sri Lanka and share their knowledge with local school students making them familiar with entrepreneurship from the childhood.

Sri Lanka is paradise of tourism. The National project “Be Sri Lankan” is designed to improve the tourist attractions to the natural based sites in Sri Lanka. Social Marketing Campaigns conducted by foreign volunteers through Videography and blogs support to globalise the tourism in Sri Lanka boosting Service Sector, implementing positively on the Per Capita Income.

Furthermore, targeting the 14th and 15th Sustainable Development Goals of “Life On Land” and “Life under Water” AIESEC conducts GV projects with the participation of foreign volunteers. These projects are focused on a vast area including Responsible Consumption, Environmental Protection, Fish population, Wild – Life, Environmental Conservation etc.. supporting the local community to deal with severe social, economical and environmental problems popped up through exploitation of Natural Resources .

Therefore it’s a proven fact that Gv projects powered by AIESEC impacts positively on improving the standards of the Local Community bringing the sustainability.

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Levelling up the Sustainability of the Start-ups in Sri Lanka through hiring Global Entrepreneurs.

The recent statistics issued by the Central Bank of Sri Lanka (2019) declare that Sri Lanka is making rapid progress towards becoming one of the fastest-growing economies in South Asia, while managing inflation (3.3%) and unemployment (4.3%) through various strategies. The business climate within Sri Lanka is becoming favorable to foreign investors since Sri Lanka is the only country in the world that owns Free Trade Agreements with both India and Pakistan. The government of Sri Lanka is responsible to set up high Economic Development Zones, Industrial and Technical Zones to attract investors boosting up the economy of the country with Foreign Exchange and investments.


Even though the economic development rate in Sri Lanka builds up a healthy background for the businesses, the “Sri Lanka Start-up Report 2019” issued by Sri Lanka Association of Software and Service Companies (SLASSCOM) states that even though the rate of start-ups in Sri Lanka commenced each year indicates a high rate, less amount of them achieve the sustainability and success surviving through the difficulties and the challenges they come up with.


Start-ups can be defined as grass-root but Innovative businesses that generate new products, ideas and services creating a high growth, high impact in the business environment. According to the business critics, less diversity inclusion is the biggest cause which leads to the failure of number of start-up. A start-up’s biggest value is the entrepreneurial mindset which eventually increases the opportunities which push the business up through the ladder of success. If all the entrepreneurs which were recruited, represent the same culture and the same field, the success of the start-up becomes doubtful since there is a less diversity among the mind-sets of the entrepreneurs as employers.


Hiring foreign volunteers as the Global Entrepreneurs, AIESEC imports and recruits Innovative young employers from different fields representing diverse cultural backgrounds, offering them the opportunities to work with local entrepreneurs adding diversity to the start-ups. Since these foreign entrepreneurs hold different mind-sets different to the local entrepreneurs, the start-up becomes rich with innovative ideas increasing the value and the competitive level of the start-up with the foreign exposure.


Before hiring the foreign entrepreneurs, AIESEC brings them through interviews to figure out their skills and the strength which they hold in different fields. Recruiting Entrepreneurs representing different fields is essential for the success of a start-up because the employers should be skillful enough to survive through the competition finding the best solutions. Employers of the start-up need knowledge in Information Technology, Human Resources Management, Finance etc. to cope up with the different problems they face in the business environment. Since AIESEC is hiring Global Entrepreneurs representing diverse cultures and different fields to work with local entrepreneurs, the sustainability of the start-up remains in a high position.


Hiring Global Entrepreneurs also enriches the start-up with International Recognition. With foreign exposure the start-ups build up broader networks between countries achieving the establishment in the cooperate field. Further, International Recognition can boost up the demand for the start-up with a surprising rate, adding more opportunities to the cooperate sector of the Country.


If Sri Lanka is looking forward to achieving sustainability increasing the economic growth, start-ups are one of the most practical ways to address the highly competitive job market, reducing unemployment by hiring young, skillful, qualified individuals across the borders recruiting the as the Global Entrepreneurs in the local start-ups. The technological advancement and rapidly increasing competition between start-ups can combat the economic issues in Sri Lanka including inflation and unemployment bringing both the start-up and the country to Sustainability.

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